You finally have a new website, and your branding has been spread across various social media outlets…. now what?
It’s 2012 and hundreds of millions of people are connected through social media and interact daily. The number of Facebook users may hit 1 billion in the next year or two. Twitter has increased by 60% over the past year. We know there are a ton of people on these services, but how are all these people interacting with brands on social media?
What is the most effective approach for businesses to take with their social media accounts?
Obviously the major difference between social media branding and traditional marketing is that users have the choice to follow a brand. There needs to be incentive, be following for more information, deals, or brand loyalty. However there is also a seemingly fine line companies need to walk to give followers the information they want, without being intrusive. It’s a delicate dance between brands and followers.
AYTM Market Research recently conducted a survey of 2,000 random internet users regarding these very questions. Below is an info-graphic laying out their findings:
Facebook
Twitter
Youtube
Infographics are so much easier to absorb than written statistics. Thanks for sharing!
With regards to how many users prefer updates via email, blogs, videos, etc., should a company research its market and then only push content to the outlets that their users appear to use? Or should a company duplicate content among several outlets?
My idea is that most digital content is easily duplicated, so you could tweet, blog, facebook and email the same content. And as far as YouTube, why video tape an actual employee reading aloud the latest blog or explaining where to get the coupon offers?
Physical mailers are different, and I would think additional demographic research should be used before going to this effort and expense.
Cheers!
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