Liquid Creative Takes 5 Awards in 2015 ADDYs
Adfed of Gainesville's 2015 #MADDYs
The American Advertising Awards, formerly known as the ADDYs, is an annual award ceremony honoring the best in local advertising. It is the nation’s largest advertising competition where over 60,000 entries are submitted. Each entry is judged by a panel of creative advertisers who move the local winners to District, whose winners move onto Nationals. It’s the ideal competition for Liquid Creative. This year we were fortunate enough to submit 5 entries and receive an award for each one of them!
The ADDYs was held at the Best Western Gateway Grand, February 20th, where we all grabbed our best Madmen themed outfit and headed to the Gala for some fun, creative competition. This year, our Sr. graphic designer Hector Del Valle hosted the event and did an absolutely amazing job.
This year it was fun being on both sides!” said Del Valle when asked about his experience MCing the ADDYs.
For the submission process you can pick anything related to advertising from a campaign to a simple print ad. This year we wanted to go big and submit our GRU Power Tower for the Out of Home category, and you guessed it - we won an award for it! Each year we hope to submit more than the year before.
Our goal as a team is to be awarded ‘Best of Show’ for each of the available categories. These awards go to the best Gold-awarded submission in each category: public service, print and broadcast."
Almost as fun as winning the awards themselves was playing into the Madmen theme. Candy cigarettes, Old Fashions, dirty martinis and fake memorandums created ample opportunities for our team to take selfies! We had a great time and can’t wait till next year!
Award Winning Submissions:
Gold ADDY - Public Service - Poster Campaign
RTI United Way Poster Campaign
Gold ADDY - Public Service - Integrated Campaign
Lubee Bat Fest 2014
Silver ADDY - Public Service - Non-traditional
GRU Power Tower
Silver ADDY - Integrated Campaign - B-to-B Regional/National
Carbonxt Branding Campaign