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Liquid Creative Studio is very proud to have worked on the online presence for Ken Cornell’s Campaign.  Ken Cornell is running for County Commision – District 3, in Gainesville, FL.  We were tasked with creating an all encompassing online presence for his campaign including:

• Temporary Splash Page

• Full Website

• Facebook Landing Page

• Facebook Timeline

• Twitter Branding

• Youtube Branding

• Newsletter Design

We are proud of the work we did for this client, and would like to thank than for being such great clients to work with.  We would like to wish Ken Cornell the best of luck in his campaign.

Visit Ken Cornell’s site here:

“Does My Business Need a Website?”.  This question may come up often, especially for small businesses with just a few employees.

The answer to that, is a resounding YES!  Regardless of how big or small your company is, a website is a necessity for virtually ANY business.  One great thing about the internet is that it levels the playing field between the small business owners and the ‘big boys’.  Both a company with 3 employees, and a company with thousands of employees can get their presence noticed on the web.  Whether you do business online, or use a web page for simply an online presence, a web page is a necessity for a business in 2012.  If you dont have a website, you are immediately losing business to a company that does.

That said. a business website needs to look professional.  Even if there isnt much content, a website should be attractive, simple to navigate, and get viewers to know exactly what the company is about as quickly as possible.  In fact, it may be better to have no website at all than a poorly built website that makes your company look bad.  With all the connectivity in 2012, people can open their phone, see a map and notice your business out of several listed.  If they see a poorly designed broken website, that may be an immediate detractor for your business.  If your users see that you take your website seriously, that same impression will carry over to the way they feel about your business.  Inversely, if your website is sloppily put together, that could also translate to the way some viewers view your business.

In today’s culture, consumers often look to the web to research services, products, and businesses before ever stepping foot into an actual store.

A website is an important part of any business and its crucial that its treated that way.

Stand Apart From the Competition and in the Forefront of Consumers’ Minds

Whether you are a small self-starter, a mid-size or a multi-million dollar corporation, keeping your business in the forefront of people’s mind is essential. Creative and professional business cards are an easy way to spread the word about your business and the products you have to offer. It does not matter if you are just starting your business or trying to retain the customer base you have built over the past 20 years, your primary goal is to be remembered the next time your customer is in need of assistance.

Classic business cards have served this purpose for years, but with an ever-changing marketplace business professionals need to make themselves stand apart from the crowd. A local hair salon could use plain white business cards with a boring black text, or they could be designed to reflect the look and feel of the business. Bicycle repair shops could design business cards that double as wrench that their customers will not only save, but continually use, reminding them of your superior service.

Over the past year or two, there has been discussion about traditional business cards and how increasing innovation and technology has challenged their usefulness. There are many tools from desktop scanning equipment, to smart phone apps that are competing to take the print card to an online format. Although there are various platforms that accomplish this, we believe the business card will remain a standard in the business world. There are technologies that you can use now, that bridge the gap between the traditional business card, and the technology that is trying to erase them.

• Update your business cards to include information about where you are online, socially and professionally.
• Add a QR code to your business cards, either on the front or back. The QR code could link to your company’s website, to your LinkedIn profile, or you can have it contain your contact information.

We believe that there should be a happy medium between these online platforms and creatively designed business cards. By taking advantage of the technologies, you will reach your technology savvy customers, without disenfranchising your more traditional customers, plus you will have an impressive business cards that your customers will remember next time they need your help.

Facebook has taken it’s new Timeline layout to pages.

Facebook is bringing a significant change to the way businesses are displayed on Facebook by introducing Timeline for pages.  The most obvious change is the layout.  The cover photo will allow businesses to express their brand in a creative manner.  The goal of the change is to give brands their identity, and to emotionally connect with users.  Instead of brands pushing their product to users, Facebook is trying to connect brands and users with tools that will allow more of a connect and open communications with each other.   Rather than the cookie cutter feed-like display you would normally get in a brands page, the cover photo, and the featured posts are among the elements that ve your brand its identity on Facebook.  You can use Timeline to tell the story of your business.  You can note ‘milestones’ on your page.  Examples of milestones would be; the creation of your business, an evolution of your business, product announcements, major announcements, etc.  All will be displayed in wide attractive images.

One interesting addition Timeline is bringing to pages is ‘pinned content’.  Basically how this will work is it will pin a post to the top of your timeline that will act as your ‘post of the week’.  It will remain above the fold over other newer posts until it is unpinned.  This will allow for major postings (whether they be announcements, offers, etc) to remain the featured post.  Brands can direct users to their landing pages and apps within their pinned posts as well.

Facebook is referring to Timeline for pages as a brands ‘Mission Control’.  Administrators of pages will now have the ability to approve posts for users, and it now allows for direct messaging between Facebook users and brands.  At the top of your page, when logged in as an admin, an administrative panel will drop down listing stats, messages, recent likes, click-thru’s, etc.  Administrator permission levels are also being rolled out, giving users the appropriate level of administrative access to the admin panel of a page.

Timeline for pages is available now.  It will be a mandatory change for all brand pages on March 30th.

Liquid Creative converted to the new Timeline this morning.  We would love to share it with you, and encourage you to Like our page for future updates and to see how we utilize the new Timeline layout.

http://www.facebook.com/LiquidCreative

Good afternoon Liquid Blog readers!  I hope our readers with the day off are having a wonderful President’s Day.   I will try not to show any bitterness or envy towards your 3 day weekend.

With the professional world joining the cloud, and connectivity seemingly erasing the difference between a 10 foot and 1,000 mile separation, working remotely is starting to become part of the norm in the bushiness world.  I began working remotely full time last fall.  Working remotely brings with it certain challenges, and many advantages.  I am going to try to share some of my experiences and tools that I utilize in this post.  I would be glad to hear from experiences others have had with working remotely.  Please sound off in the comments below. Continue reading →

Welcome to Liquid Creative Studio! This brand was born out of a need we saw in our business environment, and out of a need we heard from our clients. We are naturally creative kids that find joy in developing old brands into new, building effective and beautiful places to showcase your business online, and be social– all at once! Continue reading →

Marketing Mud Cares is a program that we have created to provide advertising and marketing solutions to a non-profit organization in our community. Marketing Mud Cares selects an organization to receive a grant providing creative services, marketing assistance and consulting to recipients based on their need and impact within the community.

It is Marketing Mud Cares’ mission to serve all those in need of creative services.  To be considered for this grant, please provide the following information and materials to be reviewed by the committee.  Continue reading →