Business Cards: How to Stand Apart
Stand Apart From the Competition and in the Forefront of Consumers’ Minds
Whether you are a small self-starter, a mid-size or a multi-million dollar corporation, keeping your business in the forefront of people’s mind is essential. Creative and professional business cards are an easy way to spread the word about your business and the products you have to offer. It does not matter if you are just starting your business or trying to retain the customer base you have built over the past 20 years, your primary goal is to be remembered the next time your customer is in need of assistance.
Classic business cards have served this purpose for years, but with an ever-changing marketplace business professionals need to make themselves stand apart from the crowd. A local hair salon could use plain white business cards with a boring black text, or they could be designed to reflect the look and feel of the business. Bicycle repair shops could design business cards that double as wrench that their customers will not only save, but continually use, reminding them of your superior service.
Over the past year or two, there has been discussion about traditional business cards and how increasing innovation and technology has challenged their usefulness. There are many tools from desktop scanning equipment, to smart phone apps that are competing to take the print card to an online format. Although there are various platforms that accomplish this, we believe the business card will remain a standard in the business world. There are technologies that you can use now, that bridge the gap between the traditional business card, and the technology that is trying to erase them.
- Update your business cards to include information about where you are online, socially and professionally.
- Add a QR code to your business cards, either on the front or back. The QR code could link to your company’s website, to your LinkedIn profile, or you can have it contain your contact information.
We believe that there should be a happy medium between these online platforms and creatively designed business cards. By taking advantage of the technologies, you will reach your technology savvy customers, without disenfranchising your more traditional customers, plus you will have an impressive business cards that your customers will remember next time they need your help.