The Importance of Positive Company Culture
The soul of any business is positive company culture. It's what measures a company’s mission, supports company values and shapes what a company is all about. Company culture dictates how people work, think, interact and create within a business. Especially for newer businesses, nothing is more influential than company culture.
A strong company culture helps businesses attract new employees and retain current employees. We all know the saying “the company you keep reflects your personality”; well this applies to company culture as well. Employees are the backbone of a business. Building a great work environment where employees trust their employers, take pride in their work and genuinely enjoy their job and the people around them will ultimately foster a positive company culture.
As well as maintaining a strong employee base, company culture also shapes the way people perceive a business and impacts their overall image. In a world that’s always tapped in to social media, employees and clients are constantly broadcasting their experiences for the world to view. In effect, a company’s employees are the face and voice of a business, and maintaining a positive company culture helps to ensure that they are sending out the right messages to the world.
How exactly is company culture fostered and maintained within a business? Encouraging open communication is key! With communication lines flowing, collaboration is cultivated to create a strong community bond amongst employees. Afternoon outings, fun team-building activities and holiday office parties are great ideas for strengthening communication and boosting morale.
The end result of fostering a positive company culture is a group of people who sincerely care about one another and who have goals to execute exceptional work for their company and their clients.
At Liquid Creative, this is what we’re all about. We asked our team to describe Liquid Creative’s company culture in one word and here is what a few of them had to say: fun, collaborative, energetic, innovative and multifaceted!