X

our blog

news and Info for liquid creative

Top 4 2015 Super Bowl Ads

footballIt’s that time of year again. Yesterday millions gathered ‘round with friends and loved ones to eat, drink, cheer and - most importantly - to see some of the best television advertisements of the 2015 year.

One trend we saw this year was the early release of brands’ prized commercials on social media. Not only was this exceptionally effective in creating pre-game media buzz, but also it kept ad junkies on the lookout for each brands’ big debut during the game.

Something unexpected this year was that we saw a 25 percent slip in the use of social media hashtags (from a record 75 percent down to a measly 50 percent). What does this mean? Perhaps advertisers weren’t impressed with the turnout from previous years. Or perhaps it was affected by the ratio of humor to emotional messages we saw featured in 2015’s Super Bowl advertising.

The usual big players showed up with a bang; Budweiser, Dove, T-Mobile and Doritos. More impressively, over 15 first-time Super Bowl advertisers were featured during this year’s game, the most since 2000. Below are a few of our favorite campaigns. Share your favorite in the comments below or by posting the video on our Facebook page.

Loctite: “Positive Feelings”
What a creative and humorous way to sell super glue. No one will ever look at this product the same way again . . .

Nationwide: “Invisible Mindy”
While some may claim that featuring celebrities is an advertising “cheap trick,” Mindy Kaling’s TV persona Dr. Mindy Lahiri was the perfect character to portray the “invisible customer” longing for good service.

BMW:Newfangled Idea”
It’s hard to remember a time when the internet was a new discovery. And who knows, maybe BMW i3 is the NEW internet?

Always: “#LikeAGirl”
Last but certainly not least, the cut #LikeAGirl ad. If you follow our blog and Facebook page, you may remember that we featured this campaign as a case study when Always released the video last summer. We are thrilled to have been ahead of the trends on this one in recognizing the creative talent, powerful message and exceptional execution of this inspirational campaign.

View all 2015 Super Bowl commercials here.

Photo Credit: Elvert Barnes

Is your cell phone the enemy?

Is your cell phone the enemy?

DID YOU KNOW? As of January 2014: 90 percent of American adults own a cell phone. 58 percent of American adults own a smart phone. 67 percent of cell phone owners find themselves ch...Read More »
Samsung vs. Apple

Samsung vs. Apple

We posted a few days ago about the Apple Watch announcement. Sorry we didn't mention the new iPhone 6 announcement as well. The main update - and most exciting for Apple loyalists - was the increased ...Read More »
Is Your Coworker Hot or Not?

Is Your Coworker Hot or Not?

  The yet-to-be-released iPhone app Knozen won't inform you whether or not your coworkers think you're attractive, but it will tell what they think of your other (good and bad) qualities. I...Read More »
Get on Google

Get on Google

"Just Google it." We bet every one of our followers understands that phrase. Google is by far the leading search engine in the world, and in the past few years has become a leader in social networkin...Read More »
1 2 3 4 5 6

GET IN TOUCH

Would you like a quote, or just have questions or comments? Fill out the form below.

Keep in touch with us

Questions or Comments? We look forward to hearing from you!

Name: Liquid Creative
Phone: 352-600-5050
Address: 1314 S Main Street, Gainesville, FL 32601