Pantone Color of the Year
A color can evoke a wide range of emotions, which is one thing we at Liquid like to help clients with. When we start looking for colors to represent a brand, we usually start with our Pantone book. Pantone developed an industry-changing system for identifying, matching and communicating colors to solve the complications associated with accurately matching colors. Every year, Pantone releases their "Color of the Year". This year the color is Emerald (Pantone 17-5641). Emerald is a vibrant and eye-catching color that can be used in different ways to convey sophistication, balance and power. We can't wait to incorporate this and all of Pantone's new colors this year in our work!