the team 2017-09-27T20:41:04+00:00

The Team

Get to know our diverse, passionate team made up of talented marketing professionals from every walk of life. (We’re a bit of a handful, but we know how to get stuff done!)

The Team

Get to know our diverse, passionate team made up of talented marketing professionals from every walk of life. (We’re a bit of a handful, but we know how to get stuff done!)

April Schroeder – President

With a degree in advertising from the University of Florida and another in graphic design from Santa Fe College, founding a design and ad agency seemed a perfect fit for April’s passions! April is extremely active in the local business community and assists with business development for Liquid.

MORE ABOUT APRIL:

FAVORITE APP OF THE MOMENT?

“Prisma – check it out for fun photo filters that look like art!”

WHAT DO YOU TOTALLY GEEK OUT OVER?

“Gardening and planting things. I get excited about seeing things grow and the gratification of watching it happen. My yard does not look as I wish yet, but one day I dream of having the time!”

FAVORITE SUPERHERO?

“She-Ra, the 80’s cartoon character. She was strong, smart, dated He-Man, and rode
a unicorn!”

Scott Schroeder, APR – VP Operations

A graduate of West Virginia University, Scott has been in the marketing industry his entire professional career and has spent more than 20 years living in Alachua County. At Liquid, Scott is in charge of managing both new business and client services.

MORE ABOUT SCOTT:

FAVORITE SUPERHERO?

“Aquaman. Who doesn’t want to be able to swim super fast and chat with dolphins?!”

WHAT AWARD DO YOU WANT TO WIN?

“Best dad ever. I have a lot of roles but that is the one that is most important and rewarding.”

HOW DO YOU GET INSPIRED?

“Ask for help, talk to other people. I am surrounded by a bunch of hyper-creatives and a little boost from them can always get me rolling in the right direction.”

Scott Schroeder, APR – VP Operations

A graduate of West Virginia University, Scott has been in the marketing industry his entire professional career and has spent more than 20 years living in Alachua County. At Liquid, Scott is in charge of managing both new business and client services.

MORE ABOUT SCOTT:

FAVORITE SUPERHERO?

“Aquaman. Who doesn’t want to be able to swim super fast and chat with dolphins?!”

WHAT AWARD DO YOU WANT TO WIN?

“Best dad ever. I have a lot of roles but that is the one that is most important and rewarding.”

HOW DO YOU GET INSPIRED?

“Ask for help, talk to other people. I am surrounded by a bunch of hyper-creatives and a little boost from them can always get me rolling in the right direction.”

Kelly Thompson – VP Creative Services

A Temple University alum, Kelly brings more than 20 years of marketing and advertising experience to Liquid. As the VP of Creative Services at Liquid, Kelly is responsible for client strategy, creative direction and account management.

MORE ABOUT KELLY:

ABSOLUTE FAVORITE FOOD?

“Nachos. There are so many different flavors and varieties, not to mention they are messy!”

WHAT DO YOU TOTALLY GEEK OUT OVER?

“Reality TV. I do not watch TV often, but when I do it usually involves a marathon of pure ridiculousness in the form of a housewife or a spoiled rich kid who’s never been to Walmart.”

FAVORITE SUPERHERO?

“My Mom — the woman was bionic, I am sure of it. She made motherhood look like a breeze and when I became a parent I had a whole new respect for her. She was big on traditions and celebrating small moments which I have carried on with my children.”

Hector Del Valle-Sosa – Art Director/Graphic Designer

Hector has a degree in Marketing from the University of Florida, as well as a Graphic Design degree from Santa Fe College. At Liquid, Hector excels in creating eye-catching, innovative and effective design work for clients.

MORE ABOUT HECTOR:

FAVORITE SUPERHERO?

“Batman because even though he doesn’t have any actual super powers, he still holds his own against other superheroes. That’s impressive!”

ABSOLUTE FAVORITE FOOD?

“Chinese takeout, hands down!”

WHAT DO YOU TOTALLY GEEK OUT OVER?

“Game of Thrones! I usually make a huge night out of each season premiere. Wine is obviously a huge part of this celebration.”

Hector Del Valle-Sosa – Art Director/Graphic Designer

Hector has a degree in Marketing from the University of Florida, as well as a Graphic Design degree from Santa Fe College. At Liquid, Hector excels in creating eye-catching, innovative and effective design work for clients.

MORE ABOUT HECTOR:

FAVORITE SUPERHERO?

“Batman because even though he doesn’t have any actual super powers, he still holds his own against other superheroes. That’s impressive!”

ABSOLUTE FAVORITE FOOD?

“Chinese takeout, hands down!”

WHAT DO YOU TOTALLY GEEK OUT OVER?

“Game of Thrones! I usually make a huge night out of each season premiere. Wine is obviously a huge part of this celebration.”

Nate Whidden – Website Designer / Developer

Nate graduated from SUNY at Buffalo with a degree in digital arts with a focus on web. At Liquid, Nate is responsible for all web projects, including websites, newsletters, online interaction, and social media apps.

MORE ABOUT NATE:

WHAT DO YOU TOTALLY GEEK OUT OVER?

“Star Wars! Now that I have little kids, and Star Wars is totally “back”, I am 100% on board! I love having a little buddy to expose it to.”

HOW DO YOU GET INSPIRED?

“A change of scenery. I have a work station, but when I get stuck in a rut, or just need to get a fresh perspective, I have a series of coffee shops and wifi hotspots that I make into my office for a while. A change of scenery can really have a big impact on where your mind goes.”

DESCRIBE YOURSELF IN A #HASHTAG?

“#DadMode. That pretty much says it all.”

Rebecca Wentworth – Lead Copywriter

Rebecca received her advertising degree at UF and a MBA in Marketing from Florida Institute of Technology. In her role at Liquid, Rebecca writes original content, helps with creative strategy and edits all client marketing collateral and websites.

MORE ABOUT REBECCA:

HOW DO YOU GET INSPIRED?

“I like to listen to music or look at artwork when I’m looking to get creative. I also think having an interesting conversation with a friend or family member helps me get inspired and see things in a new perspective.”

DESCRIBE YOURSELF IN A #HASHTAG?

“#booknerd because I’m constantly reading in my free time. I leave books I’m in the middle of all over the house so there’s always one nearby in case of a free moment.”

FAVORITE SUPERHERO?

“I’ve always loved Spiderman because he was my dad’s favorite when I was growing up. We’d read the old comics and watch the cartoon together. Because of that the character still makes me smile.”

Rebecca Wentworth – Lead Copywriter

Rebecca received her advertising degree at UF and a MBA in Marketing from Florida Institute of Technology. In her role at Liquid, Rebecca writes original content, helps with creative strategy and edits all client marketing collateral and websites.

MORE ABOUT REBECCA:

HOW DO YOU GET INSPIRED?

“I like to listen to music or look at artwork when I’m looking to get creative. I also think having an interesting conversation with a friend or family member helps me get inspired and see things in a new perspective.”

DESCRIBE YOURSELF IN A #HASHTAG?

“#booknerd because I’m constantly reading in my free time. I leave books I’m in the middle of all over the house so there’s always one nearby in case of a free moment.”

FAVORITE SUPERHERO?

“I’ve always loved Spiderman because he was my dad’s favorite when I was growing up. We’d read the old comics and watch the cartoon together. Because of that the character still makes me smile.”

Carly Thibault – Account Manager

Carly received a dual degree in History and Museum Studies from Walsh University in North Canton, Ohio. At Liquid, Carly uses her love of all things creative as well as her extensive organization skills to assist with account management and project coordination.

MORE ABOUT CARLY:

HOW DO YOU GET INSPIRED?

“Browse Instagram. There are so many creative people across all industries, and they all post on Instagram, so it’s a great way to see what others are doing and to boost my creative energy too!”

WHAT AWARD DO YOU WANT TO WIN?

“Any Nobel Prize. It would be incredible to be brilliant in any one of those fields and to be recognized for changing the world with my intelligence.”

FAVORITE APP OF THE MOMENT?

“Right now I love the Spring app for shopping. It integrates so many different brands and stores into one app, and I can use Apple Pay with it. I love anything that makes my life a little easier!”

Xana Watson – Social Media Strategist

Xana spent her undergrad years studying Media and Communications at Full Sail University. As a Social Media Strategist at Liquid Creative, Xana is responsible for social media content, blog writing, and creating effective social media strategies.

MORE ABOUT XANA:

WHAT ONE THING DO YOU “GEEK OUT” OVER?

“YouTube. I love watching inspirational speeches, YouTube influencers daily vlogs, and tutorials.”

DESCRIBE YOURSELF IN A #HASHTAG:

“#Techie — I am a die hard Apple fan and I love to collect and test their latest gadgets!”

IF YOU COULD WIN ANY AWARD, WHAT WOULD IT BE?

“As a former gymnast, I would love to win an Olympic Medal!”

Xana Watson – Social Media Strategist

Xana spent her undergrad years studying Media and Communications at Full Sail University. As a Social Media Strategist at Liquid Creative, Xana is responsible for social media content, blog writing, and creating effective social media strategies.

MORE ABOUT XANA:

WHAT ONE THING DO YOU “GEEK OUT” OVER?

“YouTube. I love watching inspirational speeches, YouTube influencers daily vlogs, and tutorials.”

DESCRIBE YOURSELF IN A #HASHTAG:

“#Techie — I am a die hard Apple fan and I love to collect and test their latest gadgets!”

IF YOU COULD WIN ANY AWARD, WHAT WOULD IT BE?

“As a former gymnast, I would love to win an Olympic Medal!”

Marionne Gapuz – Graphic Designer

Marionne spent her undergrad years studying English and Psychology at the University of North Carolina at Chapel Hill. She also studied graphic design at Santa Fe College. At Liquid, Marionne uses her visual creativity daily to help clients improve their brands.

MORE ABOUT MARIONNE:

FAVORITE APP OF THE MOMENT?

“I love the Nike+ Running app because it makes me feel accomplished, and the app recently underwent a fantastic redesign.”

WHAT AWARD DO YOU WANT TO WIN?

“Iron Chef! I love how the winners of that show did something they loved and created something beautiful, all under a time crunch and massive amounts of pressure.”

DESCRIBE YOURSELF IN A #HASHTAG?

“#AintLoud – I once saw it spray painted in lime green on the back of a truck and I think it suits me.”

Caitlin Harder – Project Manager

Caitlin attended Cornell University where she earned her BS in Applied Economics and Management. After graduation, she was excited to relocate to sunny Gainesville, FL, and joined Liquid Creative as a Project Manager. Caitlin facilitates work flow, manages the internal process and keeps the team organized!

MORE ABOUT CAITLIN:

DESCRIBE YOURSELF IN A #HASHTAG?

“#Explore­– I love visiting new places and am not afraid of change­. I’m really happy to have lived in the Pacific Northwest, the Northeast, and now the Southeast. The adjustments have been well worth the incredible experiences and memories!”

HOW DO YOU GET INSPIRED?

“I find it helpful to read creative non-fiction when I’m hitting a wall. It’s amazing how people can turn even difficult circumstances into beautiful works of literature.”

WHAT ONE THING DO YOU “GEEK OUT” OVER?

I think it’s safe to say I’m a Star Wars nerd. I have two Star Wars onesies I wear to bed; my favorite is Yoda because it’s super soft and the hood has little green ears attached.

Caitlin Harder – Project Manager

Caitlin attended Cornell University where she earned her BS in Applied Economics and Management. After graduation, she was excited to relocate to sunny Gainesville, FL, and joined Liquid Creative as a Project Manager. Caitlin facilitates work flow, manages the internal process and keeps the team organized!

MORE ABOUT CAITLIN:

DESCRIBE YOURSELF IN A #HASHTAG?

“#Explore­– I love visiting new places and am not afraid of change­. I’m really happy to have lived in the Pacific Northwest, the Northeast, and now the Southeast. The adjustments have been well worth the incredible experiences and memories!”

HOW DO YOU GET INSPIRED?

“I find it helpful to read creative non-fiction when I’m hitting a wall. It’s amazing how people can turn even difficult circumstances into beautiful works of literature.”

WHAT ONE THING DO YOU “GEEK OUT” OVER?

I think it’s safe to say I’m a Star Wars nerd. I have two Star Wars onesies I wear to bed; my favorite is Yoda because it’s super soft and the hood has little green ears attached.

Andrea Dela Cruz – Fall 2017 Intern

Andrea is currently interning at Liquid while also pursuing her Marketing degree from the University of Florida. Andrea will be graduating in the Spring of 2018 and is excited to gain some hands-on agency experience at Liquid!

MORE ABOUT ANDREA:

FAVORITE SUPERHERO?

“Mystique from the X-Men because I love the fact that she can shape-shift into anything she wants. I would love to be a different person each day.”

DESCRIBE YOURSELF IN A #HASHTAG?

“#AlwaysOnPoint, enough said.”

HOW DO YOU GET INSPIRED?

“There is no regular cure for a creative block, so I do a multitude of different things. I would listen to music, browse creative blogs, magazines, go to the gym, look at my Instagram feed, go for a walk, or look at past projects.”

Raisa Khan – Fall 2017 Intern

Along with being a 2017 Fall Intern for Liquid Creative, Raisa is also currently a second-year student at the University of Florida double majoring in Marketing and Economics. At UF, she is a member of the Future Business Leaders of America, a mentor in the Freshman Leadership Experience, and the fundraising director for the Indian Students Association.

MORE ABOUT RAISA:

DESCRIBE YOURSELF IN A #HASHTAG?

“#CaffeineAddict – Growing up in a Bangladeshi household, I was fed milk tea (cha) in a bottle at the age of 6 months. Since then it has been established that I cannot go a day without my daily dose of tea or coffee.”

ABSOLUTE FAVORITE FOOD?

“Chicken wings! Catch me at Buffalo Wild Wings on Bogo Tuesdays!”

HOW DO YOU GET INSPIRED?

“Usually I resort to browsing social media like Pinterest or Tumblr and writing down various ideas that stick out to me. There are so many creative ideas out there that help me to come up with visions of my own!”

Raisa Khan – Fall 2017 Intern

Along with being a 2017 Fall Intern for Liquid Creative, Raisa is also currently a second-year student at the University of Florida double majoring in Marketing and Economics. At UF, she is a member of the Future Business Leaders of America, a mentor in the Freshman Leadership Experience, and the fundraising director for the Indian Students Association.

MORE ABOUT RAISA:

DESCRIBE YOURSELF IN A #HASHTAG?

“#CaffeineAddict – Growing up in a Bangladeshi household, I was fed milk tea (cha) in a bottle at the age of 6 months. Since then it has been established that I cannot go a day without my daily dose of tea or coffee.”

ABSOLUTE FAVORITE FOOD?

“Chicken wings! Catch me at Buffalo Wild Wings on Bogo Tuesdays!”

HOW DO YOU GET INSPIRED?

“Usually I resort to browsing social media like Pinterest or Tumblr and writing down various ideas that stick out to me. There are so many creative ideas out there that help me to come up with visions of my own!”