Website SEO: 4 Easy Ways to Optimize Your Website
Improve Website SEO with these 4 Tips
Search Engine Optimization (SEO) is always evolving, making it difficult for marketers and entrepreneurs to keep up. While staying on top of the search engine results pages requires a lot of research and know-how, there are a few tried and true methods to improve website SEO. Here we will review four of the classics that are still relevant today.
Use Your Social Media Accounts
Creating a strong social media presence will inherently improve your SEO, while you can also use your content to drive traffic to your site, increasing your site’s ranking by boosting its click-through rate. Social media also presents the opportunity for other pages to share your content, creating links that build your credibility. Expressing interest in community events and pages through social media will improve your local rankings by establishing your involvement, so engage online with businesses in your area as much as possible.
Update Your Google Places Page
As local searches become more prevalent, Google Places is now critical to a successful SEO strategy for the consumer goods and services industries. To be registered on the Google Places index you will need a physical address, and must provide in-person customer service.
When you create your Google Places page, make sure to fill out all the fields, not just those that are required. The complete information will enhance your credibility and improve your ranking. Keeping your hours updated, using relevant keywords, and uploading pictures and videos will all help optimize your page, along with adding a service area for those that operate SABs.
Create Internal and External Links
Google actually pays attention to how efficiently your website is laid out– though this is probably not purposeful. The Google “crawlers” that search your site for keywords will not access pages buried deep into your site. Minimize the clicks it takes to get to each of your pages to enable the crawlers to gather more data for search engine results. Linking to external pages will improve your site’s credibility in Google’s eyes, demonstrating that you utilized outside resources to inform your content.
Use Intuitive Design and Engaging Content
The more words and phrases your page has that relates to the user’s query and the longer a user spends on your site, the higher your ranking will be on the search engine result page for that query. Search engines algorithms pick up on a page’s keywords to calculate its ranking results, and then determine if the page was a good fit for the query largely based on how long users spend on the page.
An intuitive and aesthetically appealing design will help your users find the content that they are looking for, and remain on your site for longer. Generating engaging content will further increase dwell times, because the longer that a visitor spends reading your page, the longer their dwell time. Strong content is critical to implementing keywords naturally in your text, and to establish Latent Semantic Indexing (LSI) keywords. Though they sound complicated, LSI keywords are simply words or phrases that relate to your existing keywords, establishing strong context and improving your search engine rankings. You can use this free tool to find LSI keywords.
The Results
Use Google Analytics to gather data on your web traffic, and determine the effectiveness of your SEO efforts by the available metrics. Some key indicators to monitor include number of users, dwell time, and top pages viewed.
Website SEO for the Gainesville Area
The technical nature of SEO can make it difficult to implement, but these tips will send you in the right direction. If you need help with website SEO, give Liquid Creative a call at (352) 600-5050. We are always happy to answer any of your questions about SEO, graphic design, web development, digital marketing, and any other marketing topics you would like to discuss!
