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From the Blog

What Are Users Really Doing on Your Website?

What Are Users Really Doing on Your Website?

Knowing what your visitors do after landing on your site is critical! It tells you whether your website is working towards your marketing objectives.

To engage visitors and encourage action, you need to turn user data into insights. Learn how in our latest blog!

February 19, 2024

Agency or In-House Marketing Team: Which Is Better for Business?

Agency or In-House Marketing Team: Which Is Better for Business?

We share important pros and cons of various levels of marketing services to help you determine what kind of marketing is best for your business goals.

November 30, 2023

The Six C’s of Compelling Content

The Six C’s of Compelling Content

What Makes Content Writing Effective? Short answer: A story that moves you.

November 14, 2023

A Handy Guide to Marketing Lingo

A Handy Guide to Content Marketing Lingo

Every field has its own jargon, acronyms, and “language.” With so many marketing terms that even agencies and marketers sometimes casually use words or phrases interchangeably, it can be challenging to understand the lingo.

October 10, 2023

Avoid These “Facebook” Phishing Scams—or Risk Losing Your Account

Avoid These “Facebook” Phishing Scams—or Risk Losing Your Account

We are well aware of the recent increase in phishing scams from people impersonating Facebook and Meta. In our new blog, we explain what to watch out for so you can avoid falling prey to these costly tricks.

September 12, 2023

How The Holidays Affect Your Digital Campaigns

How The Holidays Affect Your Digital Campaigns

How Black Friday, Cyber Monday, and Christmas increase campaign costs and change user behavior. We’ll cover a few suggestions to help you tweak your digital marketing strategy for the end of the year

September 11, 2023

Building Trust: The Importance of Establishing a Positive Online Reputation for Your Business

Building Trust: The Importance of Establishing a Positive Online Reputation for Your Business

Clients and consumers need to know who you are—who you really are—so they can have faith in your company and count on you to come through for them.

August 8, 2023

Why and How to Use Video in Your Marketing — with Examples

Why and How to Use Video in Your Marketing — with Examples

Video marketing has become essential to business marketing strategy. In this article, we explain why and how to kickstart or optimize your video marketing campaign with different video examples for inspiration.

July 11, 2023

Marketing Money: Where, How, and How Much to Invest

Marketing Money: Where, How, & How Much to Invest

  You’ve probably heard the phrase tossed around the office or on social media, but to be clear—a “marketing spend” refers to how much money …

June 8, 2023

What your business can learn from Super Bowl ads, and how to apply the tactics to your own marketing strategies

What your business can learn from Super Bowl ads, and how to apply the tactics to your own marketing strategies

Most small businesses can’t spend $7M on a 30-second TV ad, while at the same time hiring a couple of A-list celebrities and spending some …

February 24, 2023

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