LinkedIn: Using the professional platform for your business
Have you been waiting to find a digital space filled with professionals, creatives and eager students looking to learn and invest in their next career step? LinkedIn is one of the largest social networks today with over 660 million users across the globe. It connects professionals through networking and career development. Although LinkedIn is often put on the back burner when it comes to social media marketing for businesses, it is an extremely powerful tool when put to its fullest potential.
Using Linkedin for your business can help you build a community, extend your brand’s reach, connect with prospective clients, boost leads and provide a space to network with industry leaders. Here are the top three reasons why LinkedIn is the tool to take your business to the next level.
Improves Brand Awareness
Awareness drives demand for your business’ products and services. When people are aware of your business, you become a familiar face to prospective clients and industry professionals, even without them clicking on a link or commenting on your most recent post. People know who you are, what you stand for and what you are best at. You can foster business relationships by sharing your brand story in a compelling way, providing meaningful content and showing your company values in action.
Provides a Platform for Education
People are wired for connection. Any business can provide a specific set of products and services, but what makes your business stand out from the crowd? LinkedIn provides you with a platform to educate your audience and establish credibility. When you create content that backs up the services you provide, you are nurturing people’s trust in your brand. You have the power to establish credibility, keep up with industry trends and be part of the conversation.
Boost Leads and Conversions
When using LinkedIn’s marketing tools, you can market and attract quality leads that add greater value to your business. When running LinkedIn campaigns, you can target your ideal clients through the website retargeting feature in LinkedIn Matched Audiences. Have you ever been interested in a product but didn’t have the patience to fill out an information form? Well, LinkedIn’s got your back. The LinkedIn Lead Gen Forms provide interested prospects with simple pre-filled forms within the app, leaving you with a higher number of better quality leads.
Ok, now what?
Now that you know the value behind using LinkedIn for your professional business, it’s time to invest in building a seamless marketing strategy designed for your business. We can help! Our strategy team is ready to help you generate the top-notch leads you’ve been dreaming of.
