Rebranding and Updating Your Website
Everyone understands the value of a good first impression. You want people to get a sense of who you are, what you stand for, and the role you can play in their life — and you want them to like you! While many businesses are relying on their online presence to provide a strong digital first impression, it’s more important than ever to have a website that reflects the current state of your brand. It’s too easy for logos to become outdated or lose track of which links need to be replaced. Often the best thing you can do is a full website audit — looking for subtle yet impactful ways to rebrand and refresh your online presence.
It’s All About the Content
The first thing you can do to ensure your website is doing its job is a content review. Peruse the content that is already on your site, searching for mistakes, things that are no longer relevant or true of the company, and links that need to be fixed or updated. When left unchecked for too long, websites can easily accumulate mistakes that could turn customers away from your business. Having multiple people review your current content can provide you a good starting point to work from. What did they like? What did they think needed to be changed? What logistical issues need to be fixed?
As you’re performing this content review, take a few moments to look at your analytics. This will show you what performs best, allowing you to plan future content that you know your audience will respond to.
The Key is Keywords
After you’ve reviewed your current website, it’s time to update it! One of the most useful updates you can make is to find keywords that directly relate to the services you provide. Filling your copy with the right keywords will help your search engine optimization (SEO), making it easier to find your website in Google searches. This leads people to your amazing services! While this task may be less fun (and more tedious) than picking out a new color scheme, having a strong organic search is one of the best things you can do to bring in new customers. Your website and seo go hand in hand — it’s worth the extra work.
Graphics, Logos, Colors, Oh My!
Once you’ve finished dotting your i’s and crossing your t’s, you can have some real fun! Part of rebranding is the visuals — graphics, logos, and colors, oh my! The last thing you want is a website that looks like it’s stuck in 1992. Start brainstorming how you can elevate your current visual identity, or decide if you need a whole new look. You need a website that’s user-friendly, aesthetically pleasing, and matches the rest of your company branding. Phoning a designer for a new font or some animated graphics can go a long way! Whether you decide to improve what you already have or go for something brand new, a fresh look really will make you feel like a million bucks. Don’t cut corners!
Let’s Get In Touch
Lastly, make sure you have clear, easy to access contact information on your site. Unclear or incorrect information has the potential to lose business. Contact buttons throughout your content, as well as a chat box and a specific contact page, will help people know exactly how to reach the right people to answer their questions.
Refreshing your website can be overwhelming, whether you’re doing a full rebrand or just making necessary updates. Make a to-do list, take it one step at a time, and don’t be afraid to ask for help! Your digital first impression will be wowing your audience in no time. And if this all feels like a chore, Liquid Creative has a team ready to take your website to the next level.
