Trend Spotting: Buy Easier, Sell Faster: WhatsApp, Instagram and Facebook
Last week we shared how you can amplify your brand in a saturated digital environment. Now, we’ve outlined exactly what you need to know to make buying easier and selling faster with WhatsApp, Instagram and Facebook’s newest tools.
Carts: A New WhatsApp Feature
WhatsApp’s newest shopping feature makes buying easier and selling faster. With carts, customers can browse a catalog, select multiple products and send in one message their full order to the business. Businesses can better keep track of orders, manage requests from customers and close sales. Carts are now live around the world, just in time for the holiday season.
What does this mean for Gainesville Businesses? If you haven’t used WhatsApp as a selling option for your business, now is the time to start! Your target customers are shopping more and more through chats, and the new carts feature allows your business to streamline its buying and selling process.
Instagram Adds Timers to Stories
Instagram’s new timer feature will change how users tap through and engage with Stories forever. The app is testing new timer listings beneath Stories bubbles so users can see how much longer a Story will last until it disappears.
What does this mean for Gainesville Businesses? This new countdown feature could boost engagement for all businesses who use Stories. The timer could prompt more people to see what they might miss before the timer runs out. If you’ve never tapped into using Instagram Stories for your business page, start now.
Kustomer to Join Facebook
A new partnership between Facebook and a top-rated CRM will give businesses access to the best-in-class tools that deliver excellent service and support. Kustomer is an omnichannel CRM platform that allows businesses to see customer conversations from various channels in one single-screen view.
What does this mean for Gainesville Businesses? Businesses can now integrate Facebook messaging services such as Messenger and WhatsApp with the CRM service, Kustomer, to maximize the time and quality of interactions with customers and minimize repetitive tasks.
Ok, now what?
Now that you’re up to date with the latest industry news, it’s time to invest in a team that specializes in all things social media and digital marketing. We can help! Liquid Creative is a full-service marketing agency ready to help your business operate to its fullest potential without missing a beat.
