New Year, New Brand: Starting Off 2021 with a Fresh Look
Let me guess, you have a few business goals identified for the year, but you’re wondering if your current brand will cut it. Maybe your goal is to increase brand recognition against competitors. A great goal, but is your brand memorable enough to consumers? It’s a tough question to consider. You don’t have to worry though, we’ve got your back! Our solution: to amplify your company with a refresh of your brand. We’re certain the start of the new year is the perfect time for a rebrand so you can exceed your business goals. Here’s why:
A Fresh Start
What better way to invest in your business than giving it a fresh start for the new year. A brand conveys the overall feel of your business to everyone involved in your company, from potential investors to potential customers. A “look” or logo doesn’t have the power to convey this feeling. Branding is much more involved and comprehensive. With a strategic rebrand, you can celebrate success this new year.
Don’t Miss a Beat
If your business has grown over the last few years, it’s critical to evaluate your messaging. A rebrand helps you reevaluate existing verbiage when entering new markets and convey what makes your business unique today to new customers. Customers love rebrands! It conveys to them that you are a credible company that keeps up with the times and doesn’t miss a beat. I know what you might be thinking, if I say yes to a rebrand, I’m saying goodbye to what my business has always been recognized as. A rebrand doesn’t have to mean saying goodbye to your old brand. Instead, a rebrand simply builds off of your brand’s foundation and grows into a clearer and more consistent brand that aligns with your business as it stands today.
Return on Investment
Why do companies make these huge investments of time and resources to refresh their brand? The answer: A brand differentiates your business from competitors. It establishes a tone for consistent communication. It’s the pumping heart of your business. When you invest in the one thing that makes your business stand out from the crowd, you receive a great return on investment.
The Key Components of Rebranding
Ready to refresh your brand but want to take it slow? The good news is, multiple components go into a rebrand depending on your business’ needs. A partial rebrand might be your first step to achieving your business goals. The key components of rebranding include:
The Values
Values are the beating heart of your business. As you continue to grow as a company, it’s important to renew and establish those rock-solid values that make customers love you.
The Logo
A logo represents your brand, reflects who you are and is the key piece people remember about your company. If you feel like your logo doesn’t fully reflect your business, redesigning your logo can give your business the new look it’s been craving.
The Website
Websites are the best outward-facing marketing channel for businesses. Your website must be up-to-date, easy to find and navigate and be mobile friendly. If you feel your website doesn’t quite represent all your business has to offer clearly and simply, it might be time for a redesign.
Whichever component you choose to rebrand, we know it will be worth it.
Ok, now what?
If you want to meet and exceed your business goals this year, invest in a rebrand. We can help! Liquid Creative is a full-service branding and marketing agency ready to help you create a new brand for your business! We will go through our initial research process (known around here as “discovery”) to understand what differentiates your company from its competitors. From there, we’ll create a brand that conveys that message, and sparks a connection with your desired customers. Learn more about branding with Liquid Creative.
