Clicking Purchase: Youtube and Facebook
Last week, we shared how you can get discovered faster. Now, we’ve outlined exactly what you need to know to get your ideal clients clicking purchase.
Tagging Items Within Video Clips: Youtube
Youtube’s new shopping feature will help people discover and purchase your products faster. The app has launched a live test to enable creators to tag products within their video clips. Viewers can view the tagged products by clicking a shopping bag icon. From there, viewers have access to purchase options for that product and related videos.
What does this mean for Gainesville Businesses? Once all creators can tag products, shopping will become more and more popular inside the Youtube app. If you don’t have one already, create a Youtube account for your business and share links to featured products in your videos. Begin partnering with influencers to advertise your products in their videos so when tagging does become available to all, viewers can purchase your products without ever leaving the app.
New Insights to Highlight Video Performance: Youtube
In the first 24 hours after upload, you can see how well your Youtube video has performed and compare two different videos, side-by-side. The purpose behind this new data insight is to help creators refine their strategic approach for posting and maximize their video performance.
What does this mean for Gainesville Businesses? If you want to gain key insights into reach and resonance with your audience, use Youtube’s newest metric option to see how well your video has performed in its first 24 hours. With these greater insights, you can maximize your discoverability.
Removing ‘Our Story’ Section from Pages: Facebook
On February 28, the ‘Our Story’ section from all Facebook Pages will be removed. Facebook is encouraging all users to shift their ‘Story’ description to the ‘Additional Information’ section.
What does this mean for Gainesville Businesses? If you want to continue connecting with your customers, move the information listed in your ‘Story’ section to the ‘Additional Information’ section before the change occurs. If you don’t, users will no longer be able to read about your business, making it harder to connect with Page visitors.
Ok, now what?
Now that you’re up to date with the latest industry news, it’s time to invest in a team that specializes in all things social media and digital marketing. We can help! Liquid Creative is a full-service marketing agency ready to help your business operate to its fullest potential without missing a beat.
