Lunch & Learn – Social Media? Google Ads? SEO? How to create an effective digital marketing strategy that works.
Social Media? Google Ads? SEO? How to create an effective digital marketing strategy that works.
With the right approach and guidance, a well-planned marketing campaign is one of the most powerful tools for attracting new customers, building brand awareness, and ultimately driving business growth. However, deciding what tactics to deploy and how much money to dedicate to marketing can be a challenging task. Some view marketing expenses as an added cost, rather than an investment vital to their future success. In this talk, Jen will help you align on what marketing tactics you should look at first, how to treat marketing as an investment, and how to measure the results of your investment.
- What is a digital marketing ecosystem
- How to select meaningful digital marketing tactic
- How to measure the results of your efforts, aka ROI
Presented By: Jen Houser, Co-owner and the VP of Marketing and Sales at Liquid Creative