Every Hero Needs A Sidekick: Video & Audio Share The Social Spotlight
Video on social media has only become more accessible and engaging over the years. With a film-making phone in everyone’s pocket, we’ve even adapted to loving vertical video. The only thing that rivals video in 2021? Audio-only live chats. For those days you don’t want to be in front of the camera, an audio room is the way to go. As these trends continue to dominate the scene, here are some video and audio updates on the social media landscape.
Photo by Instagram
Are You Reeling In Your Audience? It’s Time To Find Out
Reels came on the scene as a TikTok clone but have proven their worth with a different, broader audience. They also have an advantage TikTok hasn’t captured yet; synergy with other social media content. Publishing Instagram Reels often is a surefire way to get more profile views, followers, and engagement. If you have any doubts about how Reels can help you grow, Instagram is happy to alleviate them with insights for Reels and Live content.
This means you’ll be able to see likes, shares, saves, and more for Reels as well as Live-specific info like concurrent viewers. You’ll also have more information in your professional dashboard about how this content contributed to your overall profile engagement. This comes right as Adweek reports that Instagram is expanding its test of Reels ads to include the U.S. Instagram is continuing to make this content work for their audience as they begin to monetize it for themselves.
What does this mean for Gainesville Businesses?
Analytics are always a good thing! You now have the ability to figure out what works and what doesn’t. Publishing Reels often seems to have a beneficial effect on most accounts, regardless of the content. But these additional insights will give you even more information on what your audience is interested in. If you’re not sure where to start, find a 30-day Reel challenge that fits your brand and commit to publishing a month of Reels!
Photo by Pinterest
Let’s Put A Pin In That: Idea Pins Are Here
Pinterest recently announced the launch of a new style of Pin: Idea Pins. Imagine if TikTok and stories had a baby. That’s what an Idea Pin looks like. These are the next evolution of Story Pins, which Pinterest announced earlier this year. With simple editing features available within the app, you’ll be able to create multi-page video Pins to get your ideas across.
This is a refreshing new take on the explosion of video content. Information TikToks and Reels might be a lot easier to follow if you could keep watching step 1 until you scrolled to step 2. It’s certainly better than watching one of a multi-TikTok series. Pinterest is taking vertical video and adapting it to how its platform is used – as a place to store interesting content – and that’s something we can get behind.
What does this mean for Gainesville Businesses?
Idea Pins could have a lot of utility and versatility to show off your brand. The example Pinterest provided in their announcement blog shows a beauty brand using Idea Pins to swatch their products. This is a place to create quick, informational video content about your products that you can reuse long-term. If you’re not selling products, talk about your services, provide industry tips, or talk about what makes your business unique. Pinterest is known for content longevity and discovery, so get your name out there!
Photo by Twitter Spaces
Clubhouse Takes It Slow & Steady; Twitter Spaces Nears The Finish Line
Twitter Spaces is now available to all users when they visit Twitter in their desktop browser, according to Spaces’ official Twitter account. Spaces first outran their competitor, Clubhouse, when they launched android access, a hurdle Clubhouse only recently overcame. With very transparent plans of what’s next and an emphasis on listening to audience feedback, Twitter is showing that they prepared for a marathon, not a sprint, to keep their lead here.
How is Clubhouse holding up? After rolling out to Android, the app saw over 1 million Android users arrive on the platform. They’ve also released a list of people who will make up their Creator First Class. So while Clubhouse is doing things in its own time, hope isn’t lost. By focusing on content and uplifting creators, Clubhouse might gain the loyalty of enough talent to keep audiences tuned in and off Twitter.
What does this mean for Gainesville Businesses?
We’ve been following the audio-only trend for some time now. Clubhouse launched this idea and found some success, but Twitter used their resources and existing structures to get ahead quickly. Tapping into audio rooms and live chats is a great way for you to foster community and encouragement engagement online, so keep up to speed on what your options are. But this trend has us thinking ahead too. As we start to open up our communities again, take advantage of consumers’ thirst for events, connection, and networking after a year on pause.
Ok, now what?
Now that you’re up to date with the latest industry news, it’s time to invest in a team that specializes in all things social media and digital marketing. We can help! Liquid Creative is a full-service marketing agency ready to help your business operate to its fullest potential without missing a beat.
