Get Noticed: 5 Ways to Enhance Your Press Releases
We know what you might be thinking, why should I even bother writing a press release? Our answer: visibility. Writing and distributing press releases can help your ideal clients discover you. With a press release that grabs attention, you can drive traffic to your website, get your company news coverage, improve your rankings and boost your company’s trust and credibility. However, visibility won’t happen if your press release gets hidden in the crowd. To help you out, we’ve outlined five ways you can enhance your press releases and get discovered in no time.
Don’t Be Cliche
Journalists at premier media outlets receive up to 1,000 press releases a day. A boring, overused headline won’t get them interested. So, what can you do to grab a journalist’s attention? Choose your words carefully. A headline is your press release’s first impression. It’s your chance to stand out. Make sure your headline captures the story in a compelling way.
A NewsWorthy Lead
Yes! Your press release was opened by a journalist. Now, it’s your time to keep them reading. The clock is ticking. Place all your facts, including the five Ws (who, what, when, where, why) and the “how,” in the first paragraph of your press release. As you start with items of most importance, you save the reporter time.
Quotes
Bingo! She made it to the second paragraph. Now what? How can you keep her invested in your story? Start adding quotes to add personality to your press release. If you include quotes from higher-ranking industry officials, you can gain a reader’s trust and attention. However, be careful and make sure your quotes directly tie to your content. Every quote should add value to your story.
Images
She’s hooked! How can you keep the momentum going? Add a relevant image to your press release that includes a caption with photo credits. Make sure the image is high-quality at the size 300 dpi (dots per inch) so the file isn’t too small and does not appear blurry.
Boilerplate and Contact Info
You did it! She made it to the end of your press release. It’s your time to shine. End your press release with a company boilerplate and your contact details. This includes a 120 to 150-word description of your company. Following your boilerplate, you’ll need to list your name, title, email address and phone number in your contact details so a journalist can get in touch with you as soon as possible.
Ok, now what?
If you want to get discovered, put in the work to enhance your press releases. We can help! Liquid Creative is a full-service marketing agency ready to help you amplify your press releases so you are heard over the crowd.
