Make The Most Of Your Social Posts: The Best Times To Post in 2022

May 4, 2022

Best Times To Post on Social Media in 2022

The Perfect Posting Times & Hashtag Strategy

When you put your time and energy into crafting a content calendar, the last thing you want is to watch it fall flat. Seeing your post get a handful of likes can deflate your motivation to create organic content in the first place. But don’t give up! Organic social posts verify your brand, add value for your audience, and show the humans behind the operation.

If you’re struggling with social, here’s the latest on how to ride the algorithms to success. Try incorporating these tips, experimenting with different types of content, and reviewing your analytics monthly to see what’s working.

The Best Social Media Posting Times For 2022

The Best Social Media Posting Times For 2022

With the return of Instagram’s chronological timeline, you might be revisiting when to make your social media content live. The optimal time to post has changed along with our daily routines. Sprout Social has gathered updated data on when users are engaging on social media. While every brand’s ideal posting time will vary based on their target audience, these figures show you when all users are most active on the platform – a great starting point for finding what works for your business.

The following times have been updated to Eastern/New York time.

The Best Times To Post Across All Platforms

  • Tuesdays through Thursdays at 10am or 11am are the best times to post on social media.
  • Sunday is the worst day to publish your social content.


The Best Times To Post On Facebook

  • Weekdays at 4am, reflecting just how global Facebook’s audience is. We don’t recommend posting at this time unless you’re looking to reach an international audience.
  • Tuesdays at 11am and 1pm.
  • In general, the highest engagement is seen between 8am and 2pm.
  • The worst day to post on Facebook is Saturday.


The Best Times To Post On Instagram

  • Mondays at noon.
  • Tuesdays and Wednesday from 11am to 2pm.
  • Thursdays and Fridays from 11am to noon.
  • Sundays are the worst days to earn engagement on Instagram.


The Best Times To Post On Twitter

  • 10am on Mondays, Tuesdays, Wednesdays, Fridays and Saturdays.
  • Avoid posting your Twitter content on Sundays.


The Best Times To Post On LinkedIn

  • Tuesdays from 11am to 1pm.
  • As a business platform, avoid posting on LinkedIn over the weekend.

What does this mean for Florida Businesses?

For further research into when to post, be sure to check out your insights and analytics on each social media platform. The above times are a great baseline. However, mileage may vary based on when your unique audience is active. Make a note of when you receive the most impressions or engagement and adapt accordingly.


Instagram Hashtag Strategy

Instagram: How To Add Value Through Hashtags

Do hashtags encourage views? According to Instagram Chief Adam Mosseri, not really.

The realization was confirmed by Social Insider’s recent analysis of 75 million Instagram posts, showing when and how hashtags influence posts. With the ever-changing algorithm and product updates, here’s the latest of how you should use hashtags on Instagram.

How Businesses Should Use Hashtags on Instagram

  • Use about 5-6 hashtags per post. Though hashtags don’t have a ton of influence on your reach, accounts with under 5,000 followers saw the highest impressions when using 5-6 hashtags.
  • Don’t use the same hashtags with every post. Using fewer hashtags on each post also gives you plenty of room to experiment. Remember that this feature is ideal for categorizing your content, so use hashtags that deal with the post’s specific content when possible.
  • Include your location as another way of reaching your audience. Tagging your city or specific location in your posts gives users a new way to discover your business. We highly recommend this for brick-and-mortar locations and other local businesses.
  • Create a unique branded hashtag to encourage user-generated content. Using your brand’s name or another fun hashtag can give people a way to easily see posts relating to your business. You can even encourage customers to share their photos with your hashtag for some online word-of-mouth.
  • Interact with people using the same hashtags as you. Instagram highly values accounts that are active and engaged on the platform. Before and after you make a post, like and comment on a few posts that use similar hashtags. This lets Instagram know what kind of content you’re interested in, which helps the algorithm push your posts to interested users.

What does this mean for Florida Businesses?

Long story short, hashtags don’t meaningfully improve impressions. However, using them correctly can help you find your people and even be discovered. Don’t spend too much time fretting over your tags, but do include them in ways that make sense for your business.

Ok, now what?

Ready to shine on social media? We combine high-quality content with the strategic secrets for success – some of which you’ve just read about. Liquid Creative is a full-service marketing agency with proven experience creating consistent social content for all kinds of brands.

We’re a full service agency propelling brands strategically through inspired & adaptive marketing. That means we can turn your views into sales with a beautiful website, produce captivating video content, or brand your business from the ground up. Call, email, or leave us a message to let us know how we can help you!