New & Improved Ways to Reach Your Audience
While we’ve been staying at home, social media has become all the much more important for keeping our audiences informed, engaged, and connected. This week, Twitter and Instagram are giving us more insights into how we connect with our audience, while Pinterest is giving us a new way to do so!
Stories That Keep On Giving: Pinterest
Pinterest has created a new form of content on their platform: Story Pins. These Pins are a better way for businesses and creators to engage their audience, and they don’t disappear after 24 hours like most social media stories. Plus they can be pinned to boards by viewers as normal, keeping them discoverable forever! Check out Pinterest’s examples of how you can use Story Pins here.
What does this mean for Gainesville Businesses?
If your business isn’t on Pinterest, this might be a good time to create a few Pins. Pinterest is a place where tutorials, blogs, and inspirational photos can thrive. Start with content that you already have – from product photos to an instructional blog – and watch it gain new life as it gets Pinned on different boards!
Online Customer Care: Twitter
Twitter released a report focusing on how brands can provide value on their platform. The full version is 48 pages, so here are some cliff notes. The most common types of content Twitter users value are savings and deals, an easy place to find the information they need, and relationship-building and humanizing content. Brands also benefited from responding quickly to problems and treating individuals like VIPs.
What does this mean for Gainesville Businesses?
Businesses that maintain a Twitter account should make sure that they’re checking their messages and mentions regularly. Someone messaging you could go from disgruntled to a customer-for-life based on how you handle the interaction. It’s also a good idea to make sure you’re sharing information about your business, especially sales, on Twitter as well as other platforms.
One Place For Everything: Instagram
In their continued effort to elevate small businesses on the platform, Instagram is making understanding your performance and following easier with the Professional Dashboard. The dashboard will feature insights and trends based on your post performance, tools for running your account and boosting your business, and curated inspiration and tips.
What does this mean for Gainesville Businesses?
Instagram is an ally for local businesses! It’s a great way to get new eyes on your brand with geotagging and hashtags. Now, the whole system is even more approachable with an all-in-one dashboard. Use your insights to inform what types of content you post, take advantage of tips curated by Instagram’s team, and watch your following grow!
Ok, now what?
Now that you’re up to date with the latest industry news, it’s time to invest in a team that specializes in all things social media and digital marketing. We can help! Liquid Creative is a full-service marketing agency ready to help your business operate to its fullest potential without missing a beat.
