Trend Spotting: New Year, New Trends: Facebook, TikTok, and Instagram
With 2021 right around the corner, Gainesville businesses need to know how consumer behavior is changing. Facebook, TikTok and Instagram have provided new features to maximize user interest and boost customer satisfaction. Here are some new trends to try out so you can celebrate success in the new year here:
Facebook Adds Motion Effects to Still Images
Facebook has introduced a new eye-catching and engaging tool to pull consumers in and get them to stop scrolling and engage with your posts . A motion ‘effects’ feature is now available when creating a post. This adds movement to still images with either a slide, flash or highlight option to choose from. With users gravitating more toward moving content, such as video, as opposed to still images, Facebook has given businesses a tool to maximize user interest.
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What does this mean for Gainesville Businesses?
While you are marketing your business on Facebook, try using motion ‘effects’ and see how the engagement from your consumers amplifies.
Supporting Nonprofits on TikTok
Social responsibility will shape how brands position themselves on social media in 2021. According to more than 70 marketing experts and influencers surveyed by the social media analysis firm Talkwalker and software company Hubspot, audiences are more socially conscious and are paying more attention to which companies support global issues. To stay socially aware, TikTok has added a feature for users to display a nonprofit organization they wish to support publicly on their profile.
What does this mean for Gainesville Businesses?
You can now openly share which nonprofit organizations you support and stay on track with one of 2021’s top industry trends of being socially conscious. If your business isn’t openly discussing how it’s supporting the global issues happening today, now is the time to use your voice and make an impact.
New Reels and Shopping Tabs: Instagram
To keep up with the explosion of video content and online shopping following the pandemic, Instagram has added the Reels tab and Shop tab to make it easier for buyers to discover brands all around the world. The Reels tab makes discovering short, fun videos more accessible, while the Shops tab provides a better way for users to find products they love.
What does this mean for Gainesville Businesses?
Instagram Reels is another avenue to sell your product and drive sales. The trend to shop online is only going to increase, so in 2021, users will continue to shop online and be drawn to engaging video content.
Ok, now what?
Now that you’re up to date with the latest industry news, it’s time to invest in a team that specializes in all things social media and digital marketing. We can help! Liquid Creative is a full-service marketing agency ready to help your business operate to its fullest potential without missing a beat.
