Liquid Marketing

Our podcast series titled Liquid Marketing launched Monday, April 17, and we would love for you to tune in.

Listen in as our Art Director, William, and VP of Marketing & Sales, Jen, candidly discuss marketing topics ranging from building a social media content strategy to creating and managing a marketing budget to the purpose your website should serve.

Liquid Marketing is designed for entrepreneurs, business owners, VPs of Sales, and anyone with a passion to boost their brand.

Each episode will provide insider tips and practical takeaways that you can put into practice to grow your business.

Tune in right here—or via Spotify, iTunes, iHeart, and Google Play—to hear insights and lessons learned from Liquid’s leadership team.

The first series will run for 6 weeks, with a new episode dropping each Monday. If you miss an episode, don’t worry. It’s never too late to subscribe and catch up.

Season 1: Monday, April 17, 2023—Monday May 22, 2023

S1E0 — Liquid Marketing Introduction

Hear from the hosts of Liquid Marketing, as they explain what prompted this podcast series and share what you can expect from future episodes. William Duxbury is Art Director, and Jen Houser is VP of Marketing & Sales at Liquid Creative digital marketing agency.

Liquid Marketing S01 E01: Generalists vs. Specialists

Jen & William talk about what it means to have a team of generalists working on your marketing projects, or a team of specialists—and the pros and cons of both types of professional. We’d love to hear where you land on this topic after you tune in!

Liquid Marketing S01 E02: Does My Company Need Social Media?

Today we answer these questions and more: What, specifically, are people talking about when they say “social media”? I have a personal social media account, but do I really need one for my business? I already have socials for my company, but where do I draw the line with engagement—especially with folks who leave negative comments?

Liquid Marketing S01 E03: Marketing Budget, Part 1

Ready to make room in the budget for marketing? William and Jen share a general model you can use to predict how much to spend on marketing, plus they explain an effective way to project ROI.

Liquid Marketing S01 E04: Marketing Budget, Part 2

We all know money doesn’t grow on trees; there’s only so much of the budget to go around. In this episode, learn what to do when you’ve spent a bunch of money on marketing, but you’re not seeing the results you want.

Liquid Marketing S01 E05: What is the purpose of a website?

We’ve all seen websites—some great and some not so great. When you want one that builds your business, you need to know the overall purpose of your website and the specific things your website should do. PLUS the super important #1 tip we share in this episode.

Liquid Marketing S01 E06: How much should I spend on Google ads?

What’s B2B and B2C? Not all marketing campaigns are the same. William and Jen talk about how to pick a well-rounded media/ad mix that supports your business goals so that you’re operationally ready when the leads start rolling in.

Work With Us!

Ready to grow with an adaptive marketing agency? We’re happy to help in any way – ask questions, request a quote, or inquire about our strategies!

Contact us to learn more about our services and how we can help your business grow!