On Liquid Marketing, listen in as our Art Director, William, and VP of Marketing & Sales, Jen, candidly discuss marketing topics ranging from building a social media content strategy to creating and managing a marketing budget to the purpose your website should serve.
Liquid Marketing is designed for entrepreneurs, business owners, VPs of Sales, and anyone with a passion to boost their brand. Each episode will provide insider tips and practical takeaways that you can put into practice to grow your business. Tune in right here—or via Spotify, iTunes, iHeart, and Google Play—to hear insights and lessons learned from Liquid’s leadership team.
On “The Drip,” our ongoing series of stand-alone episodes, we interview business owners, marketers, sales professionals, and other industry leaders about a specific marketing topic or particular area of expertise.
Wanna be a guest on a future episode? We’d love to hear from you. Fill out the application on this page!
Wanna catch up on missed episodes? Check out our archive below!
Listen as Truman Magley, District Director at Boy Scouts of America, talks to Jen about running major annual campaigns in the nonprofit sector. Truman shares how his organization successfully creates distinct marketing campaigns that reach and engage different target audiences (like Membership & Fundraising).
Brand Acquisitions can be great for business but tricky to navigate. Listen to this 7/13/23 episode of “The Drip” to hear Champion Chair’s Digital Marketing Manager, Caylee Biegalski, walk Jen through what happened when they brought multiple brands under one umbrella.
That’s right, folks, “The Drip” is dropping! Listen as Jen and William explain this new addition to Liquid Marketing’s podcast lineup.
Hear from the hosts of Liquid Marketing, as they explain what prompted this podcast series and share what you can expect from future episodes. William Duxbury is Art Director, and Jen Houser is VP of Marketing & Sales at Liquid Creative digital marketing agency.
Jen & William talk about what it means to have a team of generalists working on your marketing projects, or a team of specialists—and the pros and cons of both types of professional. We’d love to hear where you land on this topic after you tune in!
Today we answer these questions and more: What, specifically, are people talking about when they say “social media”? I have a personal social media account, but do I really need one for my business? I already have socials for y company, but where do I draw the line with engagement—especially with folks who leave negative comments?
Ready to make room in the budget for marketing? William and Jen share a general model you can use to predict how much to spend on marketing, plus they explain an effective way to project ROI.
We all know money doesn’t grow on trees; there’s only so much of the budget to go around. In this episode, learn what to do when you’ve spent a bunch of money on marketing, but you’re not seeing the results you want.
We’ve all seen websites—some great and some not so great. When you want one that builds your business, you need to know the overall purpose of your website and the specific things your website should do. PLUS the super important #1 tip we share in this episode.
What’s B2B and B2C? Not all marketing campaigns are the same. William and Jen talk about how to pick a well-rounded media/ad mix that supports your business goals so that you’re operationally ready when the leads start rolling in.
Ready to grow with an adaptive marketing agency? We’re happy to help in any way – ask questions, request a quote, or inquire about our strategies!
Contact us to learn more about our services and how we can help your business grow!
