Preparing for What’s Next: TikTok & Twitter
We’ve outlined the newest TikTok and Twitter features on track to launch in 2021 so you know exactly how to prepare your marketing efforts for the new year. With a clear picture of what’s coming next, you won’t miss a beat.
New Shoppable Live-stream Experience: TikTok
TikTok takes its next step in its eCommerce Push. For the first time, TikTok is testing the option for users to shop inside the app during live-streams. Walmart and TikTok will be partnering on the first pilot test of the new shoppable product experience. During a Walmart live-stream, users will be able to purchase fashion items without leaving the app.
What does this mean for Gainesville Businesses? As this new shoppable product experience prepares to launch, you can be one of the first businesses to give users the ability to purchase your products easily. If you aren’t already using TikTok to market your business, take a look at the Small Business Resource Center that was recently created just for you. It provides you with practices and resources on how to connect with your audience and drive results.
Twitter Launches Spaces
Twitter’s newest feature gives consumers another way to join the conversation and connect with what makes your business pop — your brand voice. The new Spaces feature allows people to connect directly in an intimate, conversational Space. Along with the live testing that’s happening with Spaces, Twitter is also testing other features such as reactions similar to hand gestures, a very early version of live transcriptions and sharing Tweets in Spaces.
What does this mean for Gainesville Businesses? As Twitter prepares to launch Spaces to the public, let your business be the first to be heard. Through Spaces, you can add a layer of connectivity between your business and its followers. Don’t miss out on this new opportunity to connect with your audience in a way unlike ever before.
Twitter Adds Topics
Twitter is testing a new feature to spark more positive engagement and discussion within the app. Topics highlight things users have in common when replying to someone they don’t follow or engage with. In return, Twitter hopes to remind people of what connects them at a starting point to encourage more meaningful conversations.
What does this mean for Gainesville Businesses? Your business can use Topics to see what type of interests appear among your audience. It can also help your brand community to foster better connections and grow.
Ok, now what?
Now that you’re up to date with the latest industry news, it’s time to invest in a team that specializes in all things social media and digital marketing. We can help! Liquid Creative is a full-service marketing agency ready to help your business operate to its fullest potential without missing a beat.
