Reel In Brand Awareness With These New Guidelines
Get it? It’s because we’re talking about Instagram Reels. Okay, nevermind. We’ve got best practices from Instagram, a TikTok trend report, and a new resource from LinkedIn!
Instagram Insists: Reels Aren’t For Reposting
TikTok’s rising popularity, and the possibility that the app would be banned in the U.S., led to Instagram Reels in 2020. The similarities between the two features are clear. Some have even called Reels a “TikTok clone”. However, Instagram is now trying to distance itself from TikTok reposts in a post about best practices for Reels. Instagram says it won’t recommend your Reel to accounts that don’t already follow you if it contains watermarks that show it’s recycled from another app.
What does this mean for Gainesville Businesses?
Reusing content across platforms is a huge time-saver that helps you reach a larger audience. The best way to avoid an obvious repost from TikTok to Instagram is editing your videos outside of these apps. Create your content first, and then upload it to each app. For more about creating Reels, check out this video example from Facebook and follow Instagram’s Creators account for inspiration and tips.
What’s Trending on TikTok
TikTok has released a report of the trends they saw in 2020! Their U.S. report gives us a glimpse of how we coped with our weirdest year. The top content categories were home and garden, camping, video games, and cooking. The report also gives us a look at the most popular content and top growth categories across the app.
What does this mean for Gainesville Businesses?
We’re hoping these trends can inspire you to create different types of content on TikTok! For example, since diaries and vlogs are the most popular category overall, you should feel free to shoot a few behind-the-scenes videos of your business’s day-to-day. Meanwhile, if those content categories (such as home and garden) can be related to your business, we encourage you to check out the U.S. report for the top hashtags to use and other tips!
LinkedIn’s New Digital Magazine
LinkedIn has launched a new, free resource: a digital magazine called Return to Growth. The magazine focuses on the business landscape in 2021 and how we recover from the unexpected challenges of the last year. The first issue addresses how to plan a successful recovery, reminds us to appreciate our resiliency, and reviews some new practices and lessons we learned in 2020.
What does this mean for Gainesville Businesses?
Did I mention that this resource is free and digital? There’s no reason not to give it a peak! The magazine includes both LinkedIn-specific information and general marketing reminders. Flip through and see if anything calls your name, or send the link to your marketing coordinator!
Ok, now what?
Now that you’re up to date with the latest industry news, it’s time to invest in a team that specializes in all things social media and digital marketing. We can help! Liquid Creative is a full-service marketing agency ready to help your business operate to its fullest potential without missing a beat.
