Social Media Features For Consistent Presence Across The Web
“Google Business Profiles” Combine The Best of Ads and Maps
Your business’s presence on Google has gone through quite a few name changes over the years. The latest one changes “Google My Business” to “Google Business Profiles”. This name change comes in an effort to simplify the business side of Google’s many platforms. By switching to Business Profiles, it seems the company is looking to encourage users to combine their Google Ads and Google Maps presence.
This change is one of a number of tweaks that are making it easier to connect with an audience right from Google. After claiming and verifying your business with Google, your customers will be able to contact you directly from search results. Brick-and-mortar businesses can let local shoppers know what’s in stock at their location before their visit. For all local businesses, Local campaigns provide a streamlined option for advertising across Google’s services.
What does this mean for Florida Businesses?
Maintaining your business on Google makes it easy for people to find you with a simple search. The latest updates are rolling all your business needs into one neat little package. Make sure to verify and claim your business if you haven’t already. You can share posts related to your business, show the local audience your stock, and experiment with Local campaigns to make the most of these changes!
What Is Facebook’s Meta-verse?
You may have heard that Facebook recently changed its name to Meta. The internet was quick to share reactions about this VR-driven vision for Facebook’s future, both good and bad. But for those that kept scrolling, here’s a quick recap of what’s changing for Facebook.
Facebook has been diving into the world of virtual reality more and more recently. Their VR hardware, Oculus, has allowed many creators to bring virtual experiences to life. Establishing themselves as champions of a meta-verse is similar. Many different virtual reality experiences will exist, created by a variety of companies. But users will use Meta’s platform to connect and access VR rooms, games, and more.
So what will the meta-verse looks like? The company’s previous project, Horizon Workrooms gives a realistic look at what’s possible today. Facebook Connect 2021 shows a much more immersive experience that we may achieve in the future. Right now, the Meta-verse is still in the works. In the future, this technology may be commonplace enough that local businesses can take part. For now, we’ll continue to rely on Meta’s more established platforms for engaging with our audiences.
What does this mean for Florida Businesses?
The meta-verse might not be open for business yet, but this shift in direction does give us some new insights into Facebook’s future. First off, this bold move is made possible by Facebook’s audience and range of products. With so many users already using Facebook for shopping, chatting, and sharing their business, adding new technologies onto the list isn’t so difficult to imagine. Second, Meta is continuously looking for new ways to make your account more useful and interconnected. With features like Facebook Neighborhoods, Portal, Shops, and many more, it seems like the company wants to be a one-stop shop for everything digital. If their current trajectory continues, Meta’s platforms will be relevant and irreplaceable for the foreseeable future.
Photo by Instagram
New Ways to Post on Instagram
Instagram’s newest updates make it easier for you to post on the app and link to outside sources. Business owners and marketing professionals have asking for it for years and Instagram has finally added desktop publishing for photos and videos under 1 minute. This means a lot less emailing and AirDroping graphics before posting. In another long-awaited change, Link stickers in Stories are now available to everyone, regardless of follower count. We encourage everyone to use this to spend less time changing the link in your bio. Just end your post captions with “link in story” for a linking solution that lasts 24 hours.
Speaking of Stories, a new sticker called “Add Yours” lets you encourage accounts to reply for a collaborative Story experience. Watch out for these prompts and try engaging when relevant to get new eyes on your account. For more about engaging your audience with Stories, check out Instagram’s latest tips. The core of successful Story posts is authenticity, easy ways to engage, and high-quality content.
What does this mean for Florida Businesses?
Maintaining your business on Google makes it easy for people to find you with a simple search. The latest updates are rolling all your business needs into one neat little package. Make sure to verify and claim your business if you haven’t already. You can share posts related to your business, show the local audience your stock, and experiment with Local campaigns to make the most of these changes!
Ok, now what?
Social media works best when you’re providing high-quality content your viewers will enjoy. Liquid Creative is here to help business owners with all their marketing needs, including managing your social media! We can also help you turn those views into sales with a beautiful website, produce ultra-engaging video content, or brand your business from the ground up.
We’re a full-service marketing agency ready to craft the perfect solution for your business goals. Our talented team can pick up your marketing strategy without missing a beat, help you out with a one-off project, or get your business on the digital map. Call, email, or leave us a message to let us know how we can help you!
