The Importance of Digital Marketing for Businesses

Digital marketing includes every part of your brand’s presence online. That means social media, Google ads, your website, email campaigns, and more! Every one of these helps establish your reputation and influences how someone perceives your business. Whether you’re just dipping your toes in or diving in headfirst, we’ve got some insights on why you should care about digital marketing and how you can make the most of it.

Check out 5 Digital Marketing Myths We’re Ready to Leave Behind.

 

Digital Marketing Can Get You Ahead of the Competition

Every business deals with competitors in their space. To win over customers, you have to effectively communicate why you’re the best option for them. The digital space gives you plenty of opportunities to do so. You can post regularly on social media to show off your brand personality, email out useful resources to establish credibility, or get yourself on someone’s radar with a digital ad.

Finding the right digital marketing tactics – or specific executions like a Facebook ad or an email campaign – can get you closer to your business goals. Reaching someone online is a lot more affordable and trackable than traditional media. (Learn just how much a click costs here!) With digital marketing, you can get eyes on your brand with any budget! When buying ads isn’t an option, you can turn to your business’s social media channels, local Search Engine Optimization, and more without spending a cent.

In summary, digital marketing is a must for small businesses and large companies alike. It can make potential customers aware of your business, amplify the reach of word-of-mouth accounts, and show that you’re a legitimate, personality-filled local business.

 

Why is digital marketing important for businesses?

When someone hears about your business or needs your services, the first thing they’re going to do is search online. What are they going to find? An abandoned Facebook page or beautifully managed social media? Your Google My Business presence or your competitor’s keyword-filled website? Investing in digital marketing means being present where people are searching for your services, informing them about your products and services, and showing a consistent, trustworthy brand on every touchpoint.

Digital marketing is most powerful when you create a strategy based on your business goals. Here are some examples of how your business goals can shape your digital marketing

• Brand awareness: Put a small ad spend behind your organic social posts. Target your local area and the demographics most likely to need your services.
• Build credibility: Post blogs or offer free resources related to your industry. Provide helpful information on your website to show you know what you’re talking about.
• Find new customers: Run digital ads on Facebook, Google, and other social media to have your business promoted to people who may not have heard of you.
• Establish a brand personality: Use organic social media (your business’s own profiles) to show what makes your business unique.
• Generate high-quality leads: Create a contact form on your website that you can link to throughout your site and in all your digital advertising.
• Create life-long customers: Encourage customers to learn more about your business, follow along, and share your content with high-quality content that showcases your business.
• Capitalize on word-of-mouth: Post your best reviews on social media or feature them on your website’s home page.
• Hire new talent: Talk about your company culture in social media posts, add a careers page, and even list available positions on Facebook.
• Reach a new audience: Define an audience you’re missing out on, then craft an ad that speaks to them. With target audiences on digital ads, you can make sure only certain people see your ad.

No matter the size of your organization, you have a variety of digital marketing tools that can improve your business’s position in the marketplace.

 

Quick Digital Marketing Tips

Digital marketing might seem a little daunting at first but it’s really as simple as sharing your products, services, and knowledge in places where people can find it. These quick tips will help you get started!

1. Start by establishing a strong presence on social media. Just by existing on Facebook and other platforms, you can reach customers that search for your name, add a place for people to leave reviews, and list helpful information like contact information and business hours.
2. Consistency is key! Make sure your logo, colors, and personality are present wherever you are online. Every touchpoint adds to the viewer’s perception of your brand, so you want to make sure you’re hitting the mark with every message.
3. Know your goals before you start making content. Your marketing goals should align with how you’d like to grow your business. With strategic and focused digital marketing, you’re likely to make strides towards your goals.
4. Remember just how many people browse on mobile devices! Your website should be mobile-friendly and you can capitalize on people browsing on their phones with executions like click-to-call ads.
5. Contribute to your community. You can find Facebook groups that promote local businesses, interact with other businesses online, and engage with your customers’ content. Doing so can get eyes on your brand – often for free!
6. Repurpose your content. You can pull copy from your website to post on social media, share your blog posts to Pinterest, and grab Facebook reviews to share on your website. Most content fits more than one place online, so share it everywhere it makes sense!
7. Make a content calendar to keep yourself organized. A content calendar can help you work towards your goals without posting the same content every week, keep you from missing fun dates, and let you knock out a month of social media in one sitting.

Keep these best practices in mind as you navigate the ever-changing online marketing landscape.

 

We can help your business with digital marketing!

Digital marketing is always evolving. Nowadays, high-quality social media content, information-filled websites, and engaging social media videos are key. The team at Liquid Creative can help you with all three – and anything else you could need! We act as an extension of your own team, bringing strategic insights, digital marketing expertise, and professional content to businesses of any size. Contact us today to learn more about how our digital marketing services can help you!