The Ultimate 2021 Marketing Mix: Google, TikTok & Instagram
Last week we touched on the newest TikTok and Twitter features on track to launch in 2021. Now, we’ve outlined exactly what you need to implement in your marketing mix to win this new year.
Google Adds Short-Form Video Carousel in Search Results
Google’s newest search feature could change your 2021 content approach. A new carousel of short-form video is in testing to appear in selected search results where direct links to relevant TikTok and Instagram Reels video clips will appear. As marketing through short-form videos is on the rise, this new feature will allow creators to maximize their discoverability on search results in Google.
What does this mean for Gainesville Businesses? If you want to be on the front page of a Google search result, implementing short-form videos in your content is valuable to think about when it comes to SEO consideration. If you use TikTok clips or Instagram Reels in your content approach this year, it could give you an advantage over your competitors.
Influencer Marketing Shifts Toward TikTok and Instagram Stories
More than ever, advertisers will need to adapt to the changes in consumer behavior on social platforms. Influencers are shifting away from full posts and posting shorter content on TikTok and Instagram Stories, according to Klear’s State of Influencer Marketing 2021 report. While the use of the hashtag #ad on Instagram declined 19% year-over-year, the use of sponsored Stories rose by 32% and the use of sponsored TikTok clips rose by 130% in 2020.
What does this mean for Gainesville Businesses? If creator partnerships are not in your marketing mix yet, now is the time to connect with influencers and up your advertising game.
Ok, now what?
Now that you’re up to date with the latest industry news, it’s time to invest in a team that specializes in all things social media and digital marketing. We can help! Liquid Creative is a full-service marketing agency ready to help your business operate to its fullest potential without missing a beat.
