TikTok & Instagram Run Interference, YouTube Goes For A Touchdown
Last week’s trend of adding safeguards to social media continues on TikTok. Meanwhile, Instagram protects users from accidental post deletion and YouTube steps up to the plate for sports fans.
Penalties for Unverified Content: TikTok
TikTok has created a flagging system to discourage unverified content on its platform. The company has already been removing content with false information in collaboration with fact-checkers. Now, videos with unverified information will display a warning banner across the top as they play. As a further step, these videos won’t be recommended on the ‘For You’ page, and users will be reminded that the content is unverified before sharing.
What does this mean for Gainesville Businesses?
This is a smart move for TikTok, which gives us confidence in the longevity and practicality of this platform. It’s also a reminder to keep all information accurate and relevant to your brand! If you’re not sure about a claim, don’t share it or include it in your content. You’re building a relationship with your audience, and you don’t want to give them any reasons to distrust you.
Felt Cute, Might Restore Later: Instagram
Instagram has changed how posts get deleted to save you from accidentally deleting posts! Content deleted within the last 30 days can be accessed and restored by visiting Settings > Account > Recently Deleted on your Instagram app. You can also permanently delete your content there, after verifying your identity.
What does this mean for Gainesville Businesses?
You might not need to use this feature, but it’s good to have just in case. Even if you’re not tap-happy enough to delete posts by mistake, this safeguard will protect you from having hackers delete posts if they gain access to your account. Either way, we’re happy to see an extra level of protection for our content.
A League Of Your Own: YouTube Sports
YouTube is no rookie when it comes to sports content. This year it might be crowned MVP with its new personalized destination for sports fans. YouTube.com/Sports is filled with all the sports content you could want: highlight reels, live sports, videos from official sports leagues, athlete interviews, and more.
What does this mean for Gainesville Businesses?
Television used to be one of the best ways to reach an audience. Now, YouTube is sharing this space with them. Video is an impactful medium for reaching your audience, and YouTube offers a wide variety of targeting options. If you haven’t considered advertising on YouTube, you should reevaluate whether it’s worth adding to your marketing mix.
Ok, now what?
Now that you’re up to date with the latest industry news, it’s time to invest in a team that specializes in all things social media and digital marketing. We can help! Liquid Creative is a full-service marketing agency ready to help your business operate to its fullest potential without missing a beat.
