Trend Spotting: Better Tools, Better Branding: Instagram
Last week we shared how consumers can find you faster, without even following you. Now, we’ve outlined exactly what you need to know to amplify your brand, foster brand awareness and boost customer satisfaction with Instagram’s newest features.
New Branded Content Capabilities: Instagram
Instagram’s new content capabilities will help businesses create, share and amplify their branded content faster than ever before.
A Branded Content tag is now available for use in Reels and will be available in Live in the coming weeks. Creators can now use Reels for their branded content deals and provide full transparency to viewers with the Branded Content tag. Along with the new tag, advertisers can now create Branded Content ads without the need for creators to post organically to Instagram first. Advertisers can send requests for Ad Creation access, and creators can approve the ad within seconds inside the app. Branded Content ads in Stories can now include tappable elements, such as @mentions, location and hashtags to create a more native and authentic Stories experience. Product tags are also able to be promoted within ads now.
What does this mean for Gainesville Businesses? If you haven’t started using Instagram’s new capabilities to amplify your brand, now is the time to start.
New FAQ Features: Instagram
Instagram’s newest feature now gives businesses the capability to provide immediate customer service. When customers look to submit a message query, the new FAQ feature is displayed on a business’s Direct feed with quick, tappable Q and A options. As of now, businesses can set up four questions that will display on a customer’s initial message interaction.
What does this mean for Gainesville Businesses? While you’re sending customers through your business’s marketing funnel on Instagram, you can use the new FAQ feature to answer buyer questions. By using this new feature, you can provide a quick and effective customer service experience.
Ok, now what?
Now that you’re up to date with the latest industry news, it’s time to invest in a team that specializes in all things social media and digital marketing. We can help! Liquid Creative is a full-service marketing agency ready to help your business operate to its fullest potential without missing a beat.
