Trend Spotting: Instagram Turns 10!
Instagram celebrated its 10-year anniversary on October 6! To give thanks to the millions of users around the world, Instagram announced new features to improve the user experience and the consumer buying process. Their new features include:
Messenger Meets Instagram
Over a billion people use the Facebook Messenger app to have conversations, share content and virtually hangout with friends and family. Businesses use Messenger often to provide customer service by answering questions and scheduling appointments. Users can now have the same Messenger experience within the Instagram app without ever needing to exit the app. Users, buyers and business owners can now stay connected in an easier, more efficient way.
Tabs for Reels and Simple Shopping
On IGTV and Reels, users can now find and purchase products they love in video content immediately. When viewing a video, any of the products linked by the creator can be added to their shopping bag and purchased with the click of a button.
Anti-Bullying Commenting
To kick off Bullying Prevention Month, Instagram wanted to reduce the occurrence of negative interactions through comments. Businesses can now see the additional measures taken by the app to hide potentially offensive comments and delete comments that violate their Community Guidelines.
What does this mean for Gainesville Businesses?
As a business, it’s important to stay connected with your audience in every way possible. By updating your Instagram account and using the new built-in Messenger feature, you can provide the ultimate customer service experience.
Instagram has a new way for Gainesville creators and small businesses to sell products easier. Begin publishing video content to your business’s IGTV and Reels so you can add another option for customers to easily find your products.
Businesses can now use the anti-bullying feature to prevent negative and offensive comments from appearing on their feed. Businesses can continue to provide a safe community that promotes engagement between their followers and prevents bullying.
Ok, now what?
Now that you’re up to date with the latest industry news, it’s time to invest in a team that specializes in all things social media. We can help! We are a full-service marketing agency ready to help your business operate to its fullest potential.
