Trend Spotting: Real-World Take on the Digital Space
There’s a lot of noise in the digital marketing world. We’re here to weigh in, distill information, and shed some light on what is working and what isn’t in the ever-changing landscape of digital marketing.
1. Facebook Email Marketing Tool
Recently, business page managers have been reporting a new feature added to the pages app. The Marketing Emails feature allows users to send customized marketing emails to subscribers directly from Facebook. The social media platform contacts are manually uploaded and details like birthdays, addresses, labels, and notes can be added. Essentially, it’s a CRM within the Facebook environment. The stand-out opportunity this feature provides is the ability to create custom and lookalike audiences based on the data of your contacts.
2. Google Discovery Ads
Google advertisers can now promote products on the Discovery Feed! The Discovery Feed offers more adaptability for targeting than search, including remarketing. This is directly in competition with Facebook Pixel and is a powerful tool for marketers. There are two bidding strategies: Target CPA (cost per action), and conversion optimization. These are both great for driving sales rather than increasing awareness. These ads can run on YouTube, Gmail, and in the Discovery Feed. According to Google, nearly 85 percent of people will take action within 24 hours of discovering a new product. This means Discovery Feed ads can be a strong opportunity to drive sales as a part of your digital marketing plan.
3. Facebook News Launches
Facebook has rolled-out Facebook News in an effort to attract publishers and give readers an opportunity to consume even more content without leaving the platform. Facebook has a troubled past with news, having inadvertently allowed fake news to be disseminated widely on the platform. With the News feature, users can react and share articles but the comments section has been removed. The news available to users is a blend of local and national news and is impacted by their ability to hide topics or publishers that they don’t want to see. Facebook is attempting to avoid spreading misinformation by restricting publishers to organizations with wide readership and those who abide by integrity standards. The News feature is now live on the mobile app.
Be on top of the latest information in the digital marketing world. Each month, we’ll take a look at what’s changing in the industry and how it can help you make decisions for your business. Contact us today to move your digital strategy forward.
