Why You Should Use Video In Your Social Media Strategy
In a time where social media is overflowing with content, how can your business stand out from the crowd? Video is a powerful way to communicate your brand story and build relationships with your audience. Meaningful and inspired videos convey your message and propel your brand to connect with your desired audience. Here are the top three reasons why video content should be used in your social media strategy:
1. Improves Brand Awareness
Video unlocks the ability to build brand personality, establish trust and tell your story. Video helps to put a face and personality to your brand and in return, your audience begins to build trust. Once consumers trust your brand, they are more likely to purchase your products or use your services more than once. When your consumers feel connected to your brand and understand your values, you have achieved what is known as brand association. In 2020, video ads were the #1 way consumers discovered a brand and made a purchase. With video content that clearly reflects your brand, brand association increases.
2. Fosters Connection
Video content is the best way to give consumers exactly what they’re searching for: connection. Content that is short, helpful and engaging allows your brand to be personal, not polished. Businesses often focus on turning unconnected customers into highly satisfied ones but turning already highly satisfied customers into fully connected customers can have three times the return in revenue and market share. Implementing video in your social media strategy humanizes your brand and produces fully connected customers.
3. Boosts Engagement
Strong social media engagement helps you measure the impact of your brand’s communication efforts. Let’s be honest, it’s much easier to continue scrolling through photos on your feed than to stop and read an entire caption. However, when sound comes into play and a video starts rolling, you’re more likely to stop, listen and watch. Recent studies show 59% of executives would rather watch a video than read text. In 2020, video is the #1 form of media used in content strategy to increase audience engagement.
Ok, now what?
You agree video is important, so how do you get the cameras rolling? It’s time to invest in a team that specializes in creating compelling video content. We can help! Liquid Creative is a full-service marketing agency that assists in video production, coordination, scriptwriting and art direction to create videos that will truly capture the essence of your brand and connect with your audience.
