Winning this Holiday Season: Pinterest, Instagram and Twitter
With the holidays upon us, Gainesville businesses need to grab a hold of these new features on Pinterest, Instagram and Twitter to win this holiday season. We’ve outlined exactly what you need to know and how to implement it:
New Tools for Brands on Pinterest
After conducting extensive research, Pinterest has introduced a new suite of tools that make selling faster and shopping easier. These tools include a new digital storefront profile, faster Catalogs feed ingestion, collections as a shopping ad format, video for collections, automatic bidding, conversion insights and analysis and an improved product tagging test. Pinterest uncovered what it was that retailers and shoppers loved most about shopping in brick and mortar and then onboarded those features online to improve the selling and shopping experience for everyone.
What does this mean for Gainesville Businesses?
If you are a Pinterest merchant, you can use the app as a powerful tool to streamline the shopping experience for your buyers, improve your selling process and track your conversions. If you’re not on Pinterest, it might be time to level up your game and become the newest Pinterest merchant.
Twitter: Marketing Efforts Shift this Holiday Season
This year, consumer behavior and attitudes have shifted tremendously. Businesses will need to implement different marketing strategies to reach consumers. On November 2, Twitter shared insights into what this holiday season will look like including marketing tactics focusing on relevant messaging, shifting sales offers to be earlier and promoting buying local.
What does this mean for Gainesville businesses?
In-store shopping will start early for people who want to avoid crowds. Twitter cautions businesses to think sooner rather than later for their special offers and be prepared for early customers. Consumers are also shifting to supporting small, independent, and local businesses. Share on social media why local love is a way to give this season. Additionally, businesses must incorporate messaging that speaks to what people are feeling right now. Holidays might be different this year, some are away from their families for the first time or are spending Christmas alone so it’s important to consider the situations of your public in your marketing efforts.
Instagram Live Updates
In a time where people are seeking connection, the popularity of live video is on the rise. To provide a space for creators to connect with their audience, Instagram announced three new Live updates. Users can now go Live for up to four hours, save their Lives for 30 days before they delete and a “Live Now” section can now be found in the IGTV app and on Explore so viewers can discover more Lives.
What does this mean for Gainesville Businesses?
Instagram is providing opportunities for everyone to follow their interests, reach audiences, engage with communities and build businesses. Being vulnerable and going Live allows you to connect and put a face and voice to your brand. Using Live as a marketing tool for businesses can help you expand your reach and establish meaningful connections with your community.
Ok, now what?
Now that you’re up to date with the latest industry news, it’s time to invest in a team that specializes in all things social media and digital marketing. We can help! Liquid Creative is a full-service marketing agency ready to help your business operate to its fullest potential without missing a beat.
