Wins for Storytelling & Trust on Social Media
In the age of do-everything-from-home, your business’s online presence is becoming more and more important. Luckily, we’re continuing to get new ways to show off our brands with the peace of mind that your content is in good hands.
Social Media Answers the Call for Trust
Recently, social media companies have been called to address disinformation and harmful content on their platforms. Twitter’s community-based Birdwatch and Facebook’s independent oversight board are direct responses to this problem. We’re also seeing other social media platforms stepping up to address or anticipate issues. TikTok announced changes to its default privacy settings for younger users, Pinterest is prioritizing and showcasing its social impacts, and YouTube is releasing health content to inform its audience. We’re seeing new initiatives and policies everywhere to rebuild trust in social media.
What does this mean for Gainesville Businesses?
Trustworthy platforms are a great thing for your business. We love to see these companies listening to and addressing issues so that we can both enjoy these platforms ourselves, and feel confident in using them to promote our brands. Trust in social media means more users on the platform, which means more engagement and views on your content. It’s also a great reminder for how we should operate our businesses: Honesty and transparency are essential in communicating with your audience.
Stories Aren’t Just for Social Anymore
Since Snapchat debuted stories in 2013, many other companies have come out with new takes on the format. Tapping through fullscreen, visually immersive content has become the new standard for creating easy-to-digest content. You can also host stories on your own website! While this has been an option for some time, Google is now featuring web stories on their app, giving brands much more incentive to create them. To start creating your own stories, check out Google’s WordPress Plugin, MakeStories, or Newsroom AI!
What does this mean for Gainesville Businesses?
If you’d like to take advantage of this trend, select some of your best story content from the past to host on your website. This can breathe new life into old content, and make it accessible for new visitors to your website. For more information, creation tools, and examples, visit Google’s web stories page.
Just The Important Bits with YouTube Clips
YouTube is slowly rolling out Clips, a new feature that allows users to share a 5-60 second snippet of a video. Currently, this is only available for a limited number of creators’ content, but you can try it out for yourself on YouTube’s sneak peak video! This seems to be a continuation of YouTube’s exploration of short-form video content they launched this past fall.
What does this mean for Gainesville Businesses?
Clips aren’t available for all videos on YouTube, which means that people aren’t going to be able to Clip your videos just yet. It’s a good time to start thinking about how your business could use Clips in the future. Video snippets could be used on your blog, website, or even in conversations with clients with this easy-to-use new tool! With this upcoming feature in mind, what video content can you create now that would make useful Clips in the future?
Ok, now what?
Now that you’re up to date with the latest industry news, it’s time to invest in a team that specializes in all things social media and digital marketing. We can help! Liquid Creative is a full-service marketing agency ready to help your business operate to its fullest potential without missing a beat.
