Trend Spotting: Shopping Inside the App: Youtube, TikTok and WhatsApp
Youtube, TikTok and WhatsApp have announced new features to help businesses make greater connections, drive sales and improve customer satisfaction in the coming months. Their new features include:
Short Clips on Youtube
Shortly following the September 14th TikTok country wide ban in India, Youtube launched “Shorts”. It’s a new short-form video experience that will be coming soon to all regions. The feature allows creators and artists to shoot and immediately upload a 15-second or less video using their mobile phones. Clips will be discoverable on the front page of the Youtube app through a side-scrolling display of clips called “Shorts Shelf.” A shortcut button will also be added to the app for easy access viewing.
What does this mean for Gainesville Businesses?
While we’re waiting for the day Youtube Shorts will be available to all users in America, it’s important to be informed so your business can be prepared with it goes live. Youtube’s Creator Insider channel encourages brands to add #Shorts to the title of your clips to increase your chances of appearing on the Shorts shelf. They caution creators to remember that not all viewers will be subscribers, so creators should keep their videos, as the title implies, short, clear and highly visual. All clips will also be available as standard Youtube videos so it will be pertinent to think about what content will fit into your broader content channel and what type of content should stay solely on Shorts.
TikTok Partners with Shopify
TikTok isn’t just for the influencers and teens. Businesses of all sizes use TikTok to create content and make real connections with people. On October 27, TikTok announced a new eCommerce option to help businesses make direct income from their work. Shopify merchants can run promotions on TikTok so users can discover new products through advertisements posted in the app.
What does this mean for Gainesville Businesses?
TikTok has provided a new way to help merchants on Shopify connect with their TikTok community. More than 1 million businesses can now be discovered, unlock their creativity, and optimize their marketing campaigns. If you are a Spotify merchant, you can use TikTok as a powerful tool to expand your reach and drive sales.
The Future of Business Messaging
WhatsApp Business accounts are messaged by more than 175 million people every day. The app has helped businesses provide customer service in a simple and convenient way. On October 22, Facebook announced its new efforts to improve WhatsApp to make messaging the best way for consumers and businesses to connect. In the coming months, WhatsApp users will be able to see available products and make purchases directly from the chat without ever leaving the app. Businesses will also be able to manage their WhatsApp messages through Facebook’s hosting services.
What does this mean for Gainesville Businesses?
Businesses should be aware of when each feature will be available on WhatsApp in the next few months. By using the new WhatsApp features, you can sell products, manage inventory and quickly respond to customer inquiries for ultimate customer satisfaction.
Ok, now what?
Now that you’re up to date with the latest industry news, it’s time to invest in a team that specializes in all things social media and digital marketing. We can help! Liquid Creative is a full-service marketing agency ready to help your business operate to its fullest potential without missing a beat.
