Growing up in a home with all brothers and a dad who loves football, Super Bowl Sunday always meant to me a celebration of the final day of football!! And let’s not forget, the ability to finally have a vote for what we watch on the living room TV.  It was at an early age of around 10 when I realized I was, “only watching for the commercials.”  I began to love the ads and studied them, choosing my favorite brands and determining which ones did a better job from year to year.  To my own surprise, I found myself looking forward to Super Bowl Sunday’s advertising every year!

This year was another fun evening of advertising, hearing the family laugh, seeing my 88 year old grandmother’s jaw-drop, and witnessing my dad’s smile when he related to one of his favorites, Clint Eastwood and the message about hardworking Americans.  Analyzing their reactions and comments left me wondering, did the advertising resonate and did the ads reach their target markets?  I know my brothers and the 5 other men in the room wanted to buy flowers, computer hosting services and possibly a KIA by the end of the game.  I know every woman in the room, including my grandmother were talking about Beckham well after the spot ended and then were “shushed” because the game had come back on. Continue reading →