The State of Social Media: What You Need to Know about Pinterest, Snapchat, & TikTok
With weekly changes to social media, we’re always glad when platforms give us a guide to connecting with their audience. This week, we’re taking a look at just that. Pinterest’s Q2 overview, Snapchats Friendship Day guide, and TikTok’s Creative Solutions are giving us more insight on how to use these platforms effectively.
Photo by Stephen Phillips on Unsplash
Pinterest Focuses on Shopping From Home and Staying Inspired
In their Q2 Letter to Shareholders, Pinterest recognized that they didn’t grow quite as much as they hoped they would. They chalk up the difference to people going back to in-person shopping. The platform sees themselves as a place for viewers to browse multiple shops in one place and be inspired by the content they see. We can expect to see Pinterest continue to focus on promoting e-commerce and making online shopping easier.
Pinterest also notes that it expects short-form video to fuel engagement in the near future. Idea pins, which functions as click-through video stories, got off to a great start. Adding product tagging to this new feature made them even more inviting, helping both influencers and brands alike. E-commerce businesses should definitely keep their eye on Pinterest in Q4 – we can’t wait to see what they come up with next!
What does this mean for Florida Businesses?
Not sure if Pinterest is right for you? This platform is a great place to host content that holds up to the test of time, inspires your viewers, or advertises your products. Repurpose your blogs, product shots, case studies and more to get started on this platform.
Photo by Snapchat
Snapchat Is For Connection and Friendship
To celebrate National Friendship Day, Snapchat took a poll of its users to see how they use the app to connect with friends.The survey shows that most Snapchatters are using the app to chat with their friends, which has been even more important since the pandemic began. It also reports that 77% of users are using more features within the app than they were a year ago.
The usage of new features is good news for local businesses. After Snapchat’s recent introduction of My Places and business profiles, businesses feel a lot more native on the app. Gen Z has been dubbed ‘The Snapchat Generation’, so maintaining a presence on the platform could be an interesting way to reach that age group.
What does this mean for Florida Businesses?
Maintaining a Snapchat profile doesn’t make sense for every business, but if you’re targeting Millennials and younger, it’s worth considering. These new features show that Snapchat is looking to encourage advertisers by becoming more business-friendly. We’ll be keeping our eyes peeled to see what changes they’ll implement next!
Photo by TikTok
TikTok’s Creative Solutions Guide
Even though TikTok’s relatively new to the scene, it can feel overwhelming when you aren’t familiar with the app. The platform’s newest guide, Creative Solutions, sheds a light on how businesses like yours can make the most out of their app. The solutions you apply to other social media won’t necessarily work on TikTok.
Users are expecting authentic, creative content often. In fact, TikTok recommends posting 1-4 times a day and seeing what sticks! Many TikTok creators film multiple videos in a day, so make sure to write all your ideas down for when you’re ready to shoot. Your content should reflect your brand and what your audience responds to. Make sure you’re thinking about how your brand makes sense on TikTok, instead of just trying to fit in.
What does this mean for Florida Businesses?
TikTok’s Creative Solutions guide is a great place to start learning about content creation. To get started creating your own content, familiarize yourself with current trends on the app! See what’s being featured, what sounds you hear often, and how other businesses are interacting with their audiences on TikTok. Then get brainstorming! How will your business use those trending sounds? What can you show about your business that no one has seen yet? Once you’ve jotted down your ideas, all that’s left is to find your lighting and film!
Ok, now what?
Now that you’re up to date with the latest industry news, it’s time to invest in a team that specializes in all things social media and digital marketing. We can help! Liquid Creative is a full-service marketing agency ready to help your business operate to its fullest potential without missing a beat.
