[fusion_builder_container background_parallax=”none” enable_mobile=”no” parallax_speed=”0.3″ background_repeat=”no-repeat” background_position=”left top” video_aspect_ratio=”16:9″ video_mute=”yes” video_loop=”yes” fade=”no” border_size=”0px” padding_top=”20″ padding_bottom=”20″ hundred_percent=”no” equal_height_columns=”no” hide_on_mobile=”no”][fusion_builder_row][fusion_builder_column type=”1_1″ spacing=”yes” center_content=”no” hover_type=”none” link=”” min_height=”” hide_on_mobile=”no” class=”” id=”” background_color=”” background_image=”” background_position=”left top” undefined=”” background_repeat=”no-repeat” border_size=”0″ border_color=”” border_style=”solid” border_position=”all” padding=”0px 10% 0px 10%” margin_top=”” margin_bottom=”” animation_type=”” animation_direction=”left” animation_speed=”0.1″ animation_offset=”” last=”no”][fusion_title hide_on_mobile=”small-visibility,medium-visibility,large-visibility” size=”1″ content_align=”center” style_type=”none”]

Work to live, don’t live to work

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Avada News   •   June 2, 2016

[/fusion_text][fusion_separator style_type=”none” top_margin=”50px” alignment=”center” /][fusion_imageframe image_id=”” style_type=”none” stylecolor=”” hover_type=”liftup” bordersize=”0px” bordercolor=”” borderradius=”0″ align=”center” lightbox=”yes” gallery_id=”” lightbox_image=”” alt=”” link=”” linktarget=”_self” hide_on_mobile=”no” class=”” id=”” animation_type=”” animation_direction=”down” animation_speed=”0.1″ animation_offset=””] [/fusion_imageframe][fusion_separator style_type=”none” top_margin=”50px” alignment=”center” /][fusion_text][fusion_dropcap color=”” boxed=”yes” boxed_radius=”50%” class=”” id=””]A[/fusion_dropcap]Lorem ipsum dolor sit amet, consectetur adipiscing elit. In et scelerisque sem. Nunc molestie neque augue, at gravida mi blandit eget. Aenean eu augue id lacus eleifend interdum. Cras sit amet metus sit amet velit lacinia ullamcorper. Nam facilisis a orci quis tempus. Vivamus id odio justo. Curabitur ut euismod metus. Donec nec neque non ligula vestibulum blandit id sed eros.

Vestibulum cursus in ligula lacinia lobortis. Morbi at velit at velit auctor efficitur ut ac justo. Phasellus porttitor, elit vitae scelerisque vestibulum, nunc libero bibendum massa, ut ultrices quam libero vel dolor. In sit amet ultricies dolor. Suspendisse maximus odio mollis massa tristique rhoncus.

Keep It Simple

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Focus on The User

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Is the traditional office a thing of the past?

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Avada News   •   June 2, 2016

[/fusion_text][fusion_separator style_type=”none” top_margin=”50px” alignment=”center” /][fusion_imageframe image_id=”” style_type=”none” stylecolor=”” hover_type=”liftup” bordersize=”0px” bordercolor=”” borderradius=”0″ align=”center” lightbox=”yes” gallery_id=”” lightbox_image=”” alt=”” link=”” linktarget=”_self” hide_on_mobile=”no” class=”” id=”” animation_type=”” animation_direction=”down” animation_speed=”0.1″ animation_offset=””] [/fusion_imageframe][fusion_separator style_type=”none” top_margin=”50px” alignment=”center” /][fusion_text][fusion_dropcap color=”” boxed=”yes” boxed_radius=”50%” class=”” id=””]A[/fusion_dropcap]Lorem ipsum dolor sit amet, consectetur adipiscing elit. In et scelerisque sem. Nunc molestie neque augue, at gravida mi blandit eget. Aenean eu augue id lacus eleifend interdum. Cras sit amet metus sit amet velit lacinia ullamcorper. Nam facilisis a orci quis tempus. Vivamus id odio justo. Curabitur ut euismod metus. Donec nec neque non ligula vestibulum blandit id sed eros.

Vestibulum cursus in ligula lacinia lobortis. Morbi at velit at velit auctor efficitur ut ac justo. Phasellus porttitor, elit vitae scelerisque vestibulum, nunc libero bibendum massa, ut ultrices quam libero vel dolor. In sit amet ultricies dolor. Suspendisse maximus odio mollis massa tristique rhoncus.

Keep It Simple

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Focus on The User

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Last month, on Friday, June 10th, Liquid Creative was excited to participate in the “Keep it Pleasant” NeighborWorks Week event to help preserve the Pleasant Street Historic District in Gainesville. More than 100 total volunteers turned out for the event, which was put on by the Neighborhood Housing & Development Corporation (NHDC). The Liquid team had a ton of fun working alongside the other volunteers to make a difference in our community! It was truly inspiring to join so many people who wanted to help and who all shared a mission to contribute to the preservation of one of our city’s most historical neighborhoods.

Due to the outpouring of volunteers, the NHDC reports that service projects were able to be carried out on three complete homes in the Pleasant Street District. Liquid team members donned sunscreen, water bottles and paint brushes and assisted with exterior and fence painting from 9 AM to 1 PM. And we were in good company! Volunteers from Lowe’s Home Improvement and CoverAll Painting and Repair donated project materials and were also on-site taking care of landscaping, repairs and overall yard beautification. Other sponsors included Valspar Paint, GRU, BBVA Compass, YouthBuild and the Alachua Habitat for Humanity.

As a small local business, Liquid Creative values the opportunity to partner with others in giving back to our community. This was the first large-scale community service event that we participated in as a full team, but it definitely won’t be our last! If you or your organization is interested in volunteering with the NHDC, you can visit their website at http://www.gnhdc.org/ for information on upcoming events.

You can view more pictures of the Liquid Team taking part in this awesome community event on our Facebook page, be sure to Like us while you’re there!

Last month on May 5th, Liquid Creative partnered with the GFAA to host our first annual Cinco de Mayo party at our new shared office location on South Main street. The party was the Liquid team’s first big event held in the new space – but it certainly won’t be the last! We were thrilled to welcome more than a hundred clients, friends and neighbors to celebrate with us, and we could not have been happier with the results of our first festive get together.

Mexican decor, colorful costumes, tasty food and live music were in full swing all evening; it was an awesome opportunity to relax with guests and utilize our renovated space to have some fun! Beer was provided by our friendly neighbors from First Magnitude Brewing Company and members of the GFAA (whose brand new gallery shares our office space) were busy mixing up fresh margaritas all evening. We were lucky enough to get the popular Gainesville band Ramos Pinta to play their signature style of Latin music out on the patio. Also set up in our outdoor space was local food truck Cilantro Tacos, who served up their delicious tacos, burritos and quesadillas to a line of hungry guests throughout the evening.

Needless to say, it was a super fun fiesta and the whole team at Liquid Creative can’t wait for the next excuse to celebrate. If you missed our Cinco de Mayo celebration, there’s no need to worry. We love a good get together and it won’t be long until the next one! We will always promote our events and parties on our Facebook page and via email, so be sure to come out and join us at the next celebration.

[fusion_builder_container background_parallax=”none” enable_mobile=”no” parallax_speed=”0.3″ background_repeat=”no-repeat” background_position=”left top” video_aspect_ratio=”16:9″ video_mute=”yes” video_loop=”yes” fade=”no” border_size=”0px” padding_top=”20″ padding_bottom=”20″ hundred_percent=”no” equal_height_columns=”no” hide_on_mobile=”no”][fusion_builder_row][fusion_builder_column type=”1_1″ layout=”1_1″ spacing=”yes” center_content=”no” hover_type=”none” link=”” min_height=”” hide_on_mobile=”no” class=”” id=”” background_color=”” background_image=”” background_position=”left top” undefined=”” background_repeat=”no-repeat” border_size=”0″ border_color=”” border_style=”solid” border_position=”all” padding=”0px 10% 0px 10%” margin_top=”” margin_bottom=”” animation_type=”” animation_direction=”left” animation_speed=”0.1″ animation_offset=”” last=”no”][fusion_title margin_top=”” margin_bottom=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” size=”1″ content_align=”center” style_type=”none” sep_color=””]

How to encourage creativity?

[/fusion_title][fusion_imageframe lightbox=”no” style_type=”none” hover_type=”none” bordersize=”0px” borderradius=”0″ align=”center” linktarget=”_self” animation_type=”0″ animation_direction=”down” animation_speed=”0.1″ hide_on_mobile=”no”] [/fusion_imageframe][fusion_separator style_type=”none” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” sep_color=”” top_margin=”20px” bottom_margin=”” border_size=”” icon=”” icon_circle=”” icon_circle_color=”” width=”” alignment=”center” /][fusion_text]

Avada News   •   June 2, 2016

[/fusion_text][fusion_separator style_type=”none” top_margin=”50px” alignment=”center” /][fusion_imageframe image_id=”765″ style_type=”none” stylecolor=”” hover_type=”liftup” bordersize=”0px” bordercolor=”” borderradius=”0″ align=”center” lightbox=”yes” gallery_id=”” lightbox_image=”” alt=”” link=”” linktarget=”_self” hide_on_mobile=”no” class=”” id=”” animation_type=”” animation_direction=”down” animation_speed=”0.1″ animation_offset=””]https://liquidcreativestudio.com/wp-content/uploads/2016/06/article8.jpg[/fusion_imageframe][fusion_separator style_type=”none” top_margin=”50px” alignment=”center” /][fusion_text][fusion_dropcap color=”” boxed=”yes” boxed_radius=”50%” class=”” id=””]A[/fusion_dropcap]Lorem ipsum dolor sit amet, consectetur adipiscing elit. In et scelerisque sem. Nunc molestie neque augue, at gravida mi blandit eget. Aenean eu augue id lacus eleifend interdum. Cras sit amet metus sit amet velit lacinia ullamcorper. Nam facilisis a orci quis tempus. Vivamus id odio justo. Curabitur ut euismod metus. Donec nec neque non ligula vestibulum blandit id sed eros.

Vestibulum cursus in ligula lacinia lobortis. Morbi at velit at velit auctor efficitur ut ac justo. Phasellus porttitor, elit vitae scelerisque vestibulum, nunc libero bibendum massa, ut ultrices quam libero vel dolor. In sit amet ultricies dolor. Suspendisse maximus odio mollis massa tristique rhoncus.

Keep It Simple

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Focus on The User

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Finding the assets you need

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Avada News   •   June 2, 2016

[/fusion_text][fusion_separator style_type=”none” top_margin=”50px” alignment=”center” /][fusion_imageframe image_id=”763″ style_type=”none” stylecolor=”” hover_type=”liftup” bordersize=”0px” bordercolor=”” borderradius=”0″ align=”center” lightbox=”yes” gallery_id=”” lightbox_image=”” alt=”” link=”” linktarget=”_self” hide_on_mobile=”no” class=”” id=”” animation_type=”” animation_direction=”down” animation_speed=”0.1″ animation_offset=””]https://liquidcreativestudio.com/wp-content/uploads/2016/06/article6.jpg[/fusion_imageframe][fusion_separator style_type=”none” top_margin=”50px” alignment=”center” /][fusion_text][fusion_dropcap color=”” boxed=”yes” boxed_radius=”50%” class=”” id=””]A[/fusion_dropcap]Lorem ipsum dolor sit amet, consectetur adipiscing elit. In et scelerisque sem. Nunc molestie neque augue, at gravida mi blandit eget. Aenean eu augue id lacus eleifend interdum. Cras sit amet metus sit amet velit lacinia ullamcorper. Nam facilisis a orci quis tempus. Vivamus id odio justo. Curabitur ut euismod metus. Donec nec neque non ligula vestibulum blandit id sed eros.

Vestibulum cursus in ligula lacinia lobortis. Morbi at velit at velit auctor efficitur ut ac justo. Phasellus porttitor, elit vitae scelerisque vestibulum, nunc libero bibendum massa, ut ultrices quam libero vel dolor. In sit amet ultricies dolor. Suspendisse maximus odio mollis massa tristique rhoncus.

Keep It Simple

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Focus on The User

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The best creative tools to use!

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Avada News   •   June 2, 2016

[/fusion_text][fusion_separator style_type=”none” top_margin=”50px” alignment=”center” /][fusion_imageframe image_id=”764″ style_type=”none” stylecolor=”” hover_type=”liftup” bordersize=”0px” bordercolor=”” borderradius=”0″ align=”center” lightbox=”yes” gallery_id=”” lightbox_image=”” alt=”” link=”” linktarget=”_self” hide_on_mobile=”no” class=”” id=”” animation_type=”” animation_direction=”down” animation_speed=”0.1″ animation_offset=””]https://liquidcreativestudio.com/wp-content/uploads/2016/06/article7.jpg[/fusion_imageframe][fusion_separator style_type=”none” top_margin=”50px” alignment=”center” /][fusion_text][fusion_dropcap color=”” boxed=”yes” boxed_radius=”50%” class=”” id=””]A[/fusion_dropcap]Lorem ipsum dolor sit amet, consectetur adipiscing elit. In et scelerisque sem. Nunc molestie neque augue, at gravida mi blandit eget. Aenean eu augue id lacus eleifend interdum. Cras sit amet metus sit amet velit lacinia ullamcorper. Nam facilisis a orci quis tempus. Vivamus id odio justo. Curabitur ut euismod metus. Donec nec neque non ligula vestibulum blandit id sed eros.

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Keep It Simple

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Print Design Services

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Content Marketing

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PPC Advertising

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Focus on The User

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Forming client relationships

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Avada News   •   June 2, 2016

[/fusion_text][fusion_separator style_type=”none” top_margin=”50px” alignment=”center” /][fusion_imageframe image_id=”766″ style_type=”none” stylecolor=”” hover_type=”liftup” bordersize=”0px” bordercolor=”” borderradius=”0″ align=”center” lightbox=”yes” gallery_id=”” lightbox_image=”” alt=”” link=”” linktarget=”_self” hide_on_mobile=”no” class=”” id=”” animation_type=”” animation_direction=”down” animation_speed=”0.1″ animation_offset=””]https://liquidcreativestudio.com/wp-content/uploads/2016/06/article9.jpg[/fusion_imageframe][fusion_separator style_type=”none” top_margin=”50px” alignment=”center” /][fusion_text][fusion_dropcap color=”” boxed=”yes” boxed_radius=”50%” class=”” id=””]A[/fusion_dropcap]Lorem ipsum dolor sit amet, consectetur adipiscing elit. In et scelerisque sem. Nunc molestie neque augue, at gravida mi blandit eget. Aenean eu augue id lacus eleifend interdum. Cras sit amet metus sit amet velit lacinia ullamcorper. Nam facilisis a orci quis tempus. Vivamus id odio justo. Curabitur ut euismod metus. Donec nec neque non ligula vestibulum blandit id sed eros.

Vestibulum cursus in ligula lacinia lobortis. Morbi at velit at velit auctor efficitur ut ac justo. Phasellus porttitor, elit vitae scelerisque vestibulum, nunc libero bibendum massa, ut ultrices quam libero vel dolor. In sit amet ultricies dolor. Suspendisse maximus odio mollis massa tristique rhoncus.

Keep It Simple

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Focus on The User

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Photo: Shutterstock

There’s something about being a creative person that influences your thought process.  Everyone is creative in their own way, but for some it comes more easily because they embrace the creative process. The creative thought process is, well, different. The things a creative person does and the decisions they make are influenced by their train of thought.

In the 1960’s, psychologist and creativity researcher Frank X. Barron conducted a series of experiments on some of the most renowned thinkers of the time in an effort to understand the creative thought process. From his study, Barron concluded that intelligence plays a very modest role in creative thinking. He discovered that intellectual, emotional, motivational, and moral characteristics as a whole influenced creativity. Barron also found that common traits people across all creative fields had in common included an openness to one’s inner life, a high tolerance for disorder, a preference for complexity, the need for independence and a willingness to take risks.

Contrary to popular belief, the creative process draws on the whole brain. Yes, your right brain may be the more creative side and your left brain the analytical side, but they work together during the thought process. The whole brain’s default mode network is particularly important for creativity because it engages many regions of the medial surface of the brain in the frontal, parietal and temporal lobes. This region of the brain engages with the brain’s executive network, which is responsible for controlling our attention and memory. This helps one focus on their imagination and inner experience while performing daily activities. These brain functions come together as one to create an intricate thought process that separates creative individuals from the rest. Although everyone is different, some characteristics remain true for all creatives.

• They find inspiration everywhere. They never know when their next “big idea” will happen.

• Daydreaming is their biggest hobby. They can fly away with their thoughts at any given moment.

• When they fail they try and try again. It’s definitely not easy for a creative, especially in a professional career. Every creative has failed and been rejected but they continue to make it work.

• Where most people see a difficulty, they see an opportunity. Creatives tend to do well at problem solving and finding solutions to otherwise difficult situations.

• They are great observers. Paying attention to detail is an important characteristic of creative individuals because basically anything and everything can be inspiration for their next idea.

Embrace your creativity! See if there is room for you to step out even further from your comfort zone. Push yourself and let your whole brain wander for a bit. Creative thinking is an integral part of the work that we produce and we’re proud to work in a creative environment where everyone’s ideas are heard.

The Liquid Creative team was beyond thrilled to get the opportunity to work on the FY15

Annual Report for the Gainesville Community Redevelopment Agency. Not only was it a total honor to get to work on a project promoting the achievements of such an awesome organization, but we got to create an exciting, interactive decoder map and wear funny glasses in the office for weeks…what’s not to like about that?!

Our task was to develop a fun, eye-catching and informative way to tell the story of everything the CRA accomplished in FY15. (And they accomplished a lot!) The CRA worked insanely hard on redevelopment projects in College Park/University Heights, Downtown, the Eastside and Fifth Avenue/University Heights. Their projects included the Bo Diddley Plaza Renovation, the Porters Community Project, the NW 3rd Avenue Sidewalks, and so many others. And every project is featured and described in our “Uncover GNV” interactive decoder map! It was tons of fun getting to use creativity and collaboration to highlight Gainesville’s urban revitalization in this colorful, playful format. Kudos to the CRA for all their hard work, as well as for being a fun-loving group who takes such a fresh approach to their Annual Report.

It was a pleasure to work on this project, and the whole Liquid team could not be more proud of how it turned out! Drop by the CRA office or Bo Diddley Plaza to pick up a hard copy and a pair of glasses for yourself. You’ll have a blast while you learn all about what the CRA does for our community!