Over recent years, we have all been witness to the explosive growth and increased usage of social media platforms. Facebook, for example, started as a hub for college students in 2004 and is now a social media network on which nearly 2 billion active users communicate and interact with friends, family, community, and brands. Talk about influential! Let’s take a look at just four of the many advantages and reasons why effectively branding your business on social media is so vital.

Brand Awareness

The simplest way to break down the big idea behind social media branding is to say that the more people see your profile or logo on their timelines, the most likely they will remember your business, identify a need, and convert into a customer. It’s about more than just posting content about your business, it’s also about posting content that is relevant to your viewers. Ask yourself “what are my target audience’s interests?” When content is valuable and relevant to your audience, they are more likely to share it with their network which increases your reach to a new audience that could potentially convert into a customer.

Customer Insight

With the power of social media analytics, you are able to directly see the demographics of the audience your content is reaching. Another way to gain customer insight is through social media listening. What are people saying about your brand? About your industry? Social media listening can be done by tracking posts that you are mentioned in and monitoring hashtags.

Social media interaction is also a way to have more open, faster communication with customers. When customers reach out to you via social media it humanizes your brand and adds value to their user experience.

Increased Web Traffic

The term SEO is everywhere these days, but many business owners still don’t understand how much social media can potentially help boost your rankings. Sharing of content that links to your website (such as blogs, community pages, and landing pages) not only increases web traffic, but as people share your links the more Google is likely to improve your ranking.

Targeted Content

Social media is among the most cost effective marketing tools available. With the growth of social media platforms such as Facebook, Instagram, and Twitter, they have all integrated paid content options that allow you to directly target your intended audience by age, gender, location, interests, and much more!

Start engaging with your audience and expanding your brand’s reach via social media. The team at Liquid Creative is here to help get you started and guide you toward your goal of effectively reaching the masses! (352) 600-5050

Thinking about rebranding your business, but aren’t sure quite where to start? There comes a point in the life cycle of every business where things begin to feel a little outdated and it’s time for a refresh. And when it comes to rebranding, there’s more to think about than simply revamping your logo — you need to consider evolving your company’s mission, analyzing the state of your client’s user experience, and adapting your marketing strategy to best fit your current goals. It’s a lot to think about, but don’t worry — that’s where we come in!

Trends & Advancements

Each and everyday changes occur, both in the economy and with technology, that can (and should!) have an impact on your business. It can be tough to keep up with the latest trends and industry advancements on top of handling all the day to day responsibilities of running your business.

If you’re worried that you’re falling behind when it comes to the strategies and tactics you use for promoting your business and attracting new customers, it might be time to bring in marketing experts (that’s us!) to help formulate the perfect tactics for your company and get you back on track.

Update Your Image

If you’re fortunate enough to own a successful business that has seen growth and expansion over the years, then there’s a good chance you may have outgrown your initial branding. When you first started your company, your line of services may not have been as extensive as they are currently. Or, your mission, vision, and priorities may have evolved over time. That’s why it’s essential that your branding and image be kept up-to-date! These elements are among the first things that potential clients see when they are looking into your services — make sure you’re telling the right story about your business!

Strategy is Everything!

Considering and exploring new areas of opportunity and adjusting strategy accordingly is an important phase when rebranding your company. No matter how awesome your branding is, or how impressive your office, website or team culture are — it won’t mean a thing if you’re using the wrong strategy. Are you reaching the right people on the right platforms? Is there is a new audience that you could potentially be targeting or a new product or service that you should be launching to keep up with the competition?

If you’re ready to take your business to the next level, give us a call at (352) 600-5050 to get started!

Innovative; progressive; beautiful; full of talent; home. To April Schroeder, founder and president of marketing and advertising agency Liquid Creative, these words describe Gainesville to a tee.

“The vibrancy of the people, the innovation of the businesses and educational institutions, as well as the respect and commitment to our natural resources, just keep pushing the whole north central Florida region to new heights,” says Schroeder. “It’s such an exciting time for Gainesville and I’m thrilled to be a part of it.”

Her passion for Gainesville has not only helped April achieve success in business, it has also played a role in how she pays it forward in her day-to-day life.

As owner of three Gainesville businesses, April is a constant fixture in the business community and is on the boards of multiple community-based nonprofits.

Sitting in a local eatery, after a morning spent preparing for a new employee starting the following week, meeting with the city regarding planned renovations on South Main Street where her office is located, putting together a bid for a large potential new client, as well as prepping her agenda for an upcoming non-profit board meeting, April commented, “I honestly never started out saying I’m going to be an entrepreneur and own a business. It just happened.”

Born and raised just outside of Gainesville on Hampton Lake in Bradford county, it’s no surprise April was a girl scout growing up and spent many summers just southeast of Gainesville at Camp Kateri. After receiving her degree in Graphic Design from Santa Fe Community College in 1999, April worked as a Graphic Designer and eventually decided to continue her education at the University of Florida.

In the meantime, Marketing Mud was founded. A provider of promotional items for local and regional businesses, Marketing Mud was a part-time venture launched to earn a little extra cash while April finished her schooling at UF. But then it took off!

“Graduating from the University of Florida was very important to me,” says April. But with a new baby in 2008 with her husband, Scott, a booming business, and being six months away from finishing her degree, April admits she reconsidered the value of earning that piece of paper.

“I really considered stopping with all that I had going on. But I was taught by my grandmother that your education is the most valuable thing you can have and something no one can ever take away from you,” she concluded. So, in the Spring of 2009, April finished and received her bachelor’s degree in advertising from the University of Florida.

As Marketing Mud continued to grow, so did additional requests from customers for graphic design work and advertising campaigns, website development, and eventually full brand awareness and strategic marketing plans.

“By 2010 it became obvious that we needed to launch a second company and that’s when Liquid Creative was born,” says April.

Today Liquid Creative is a dynamic, full-service marketing and strategic development company with an extensive list of clients throughout the region, including RTI Surgical, GRU, Haven, Santa Fe College, the University of Florida, and many more. April and Scott lead an organization of 10 full-time employees under the Marketing Mud and Liquid Creative umbrellas.

“Not only can I understand the challenges of a new and growing business, but I know Gainesville. I grew up in this area, went to school here, my family is still here and we are committed to Gainesville’s growth,” says April.

And it’s not only business growth that April is committed to; she’s dedicated to the growth of the community as a whole.

2017 marks April’s tenth year as an active member of the Junior League of Gainesville, an organization committed to improving communities through action that specializes largely in the needs of women and children. April has held leadership roles for nine out of the ten years she’s been involved, including two years as a board member.

April notes, “Through the Junior League’s Thrift Store and events like Miracle on Main Street, it is rewarding to see the impact we are making in our community. And it’s a great way to make friendships with like-minded women.”

In addition to the Junior League, April is also a three-year member of the Leadership Council for the University of Florida Performing Arts. But perhaps her greatest passion stems from April’s early lesson on the value of education.

Recently completing a two-year stint as Board President for the Education Foundation of Alachua County, April has dedicated the last eight years to improving educational opportunities for area youth.

Serving as mentor with the Take Stock in Children (TSIC) program, April has met weekly with a young Gainesville student since the seventh grade and is proud to see her mentee’s success over the past 5 years. TSIC is a scholarship and mentoring program that focuses on low-income, at-risk youth to support and encourage them to reach their educational goals.

April’s mentee will be a high school senior this fall. She maintains excellent grades and plans to study social work as a college student.

“It’s a privilege to pass on my experiences and passions with another person. And to help a young woman achieve her full potential? It is one of the most rewarding things I take part in,” says April.

Even when expanding her company offices, April worked to involve and promote the community.

“Scott and I were visiting St. Petersburg and fell in love with the art district and how vibrant it made the downtown area,” she explained.

Therefore, when looking to expand offices from a historic home off 2nd and Main, Scott and April found a warehouse on South Main Street near the site of the new Cade Museum and Depot Park. Around the same time, they crossed paths with Karen Koegel, President of the Gainesville Fine Arts Association (GFAA). The 92-year-old organization is dedicated to the promotion of visual arts, but throughout its existence the organization had lacked a permanent art gallery and home.

April immediately saw the creative and cultural fit of an ad agency and an art gallery sharing a space, so she and Scott made it happen.

In early 2016, April’s companies found a new home at 1314 S. Main Street and April and Scott now donate a portion of their building space to the GFAA art gallery. Open to the public Tuesday through Sunday, the art gallery features work from local artists that are available to view and purchase.

“Gainesville’s calculated growth has been so important, so vital,” says April. “There are still many hidden gems, not just from a business standpoint, but from the perspective of lifestyle and natural surroundings here in mid Florida, as well.”

When asked what challenge she feels Gainesville is facing as it grows, April responds frankly.

“As a business owner, the challenge is definitely keeping talent in Gainesville. The area has so much to offer professionally and personally for all ages, but we are too often losing talent to larger cities.” She continues, “We have to bridge the gap between entry level talent to the 5 to 8-year, experienced, more seasoned talent. We need a way to show this talent that Gainesville is the right place to stay and to live.”

The solution the entrepreneur offers? “A branding and marketing campaign for our city, of course.”

By Kathryn Pizzurro

Use Digital Marketing to Get Ahead of the Competition

Are you looking to stand out from your competition? (Of course you are!) It may sound like old news that to do so effectively in today’s market means employing digital marketing tactics. But what does that actually mean? And why is digital marketing so important for businesses? To break it down to the simplest terms, online marketing can be described as the content and strategy used to reach consumers through their use of computers, mobile devices, tablets and other types of digital media.

Why is digital marketing important for businesses?

For so many reasons! Benefits that come from implementing an effective, strategic digital marketing plan include:

• Increased brand visibility
• Provides platforms for you to interact with your target audience
• Builds credibility
• Creates new customers
• Improves product and service loyalty

Technological advancements have opened the gateway to a plethora of new communication vehicles, and internet platforms provide companies with the opportunity to reach a whole new audience. No matter the size of your organization, there’s simply no excuse for not utilizing digital marketing tools to improve your company’s position in the marketplace.

Curious about the type of results that can be achieved with digital marketing? Check out our digital case study that shares the number of impressions and clicks that our team was able to achieve with just a $25/week ad spend on Google.

Quick digital marketing tips

Keep these tips in mind when you’re planning your posts:

• Maintain a strong online presence! Social media platforms such as Facebook, Instagram, Twitter, and Snapchat should be branded uniformly and used strategically to build awareness of your business
• Studies show that 80% of online shopping searches lead to ACTUAL sales! So make sure your website is mobile-friendly
• Generate positive reviews and shoutouts on social media
• Make sure everything posted on your site can be shared through various media platforms

These are just a few of the many Best Practices that exist to help navigate the ever-developing online marketing landscape. If you’d like to get started, learn how to make a content calendar that will help you organize your strategy and content!

We can help your business with digital marketing!

The world of digital marketing is ever complex and constantly evolving. Not sure where to begin? That’s what we’re here for! The Liquid Creative team has the expertise and strategic insight to use digital marketing to grow your business. Learn more about our digital marketing services!

The team at Liquid Creative is excited to introduce our new intern, Briana Lirio! From Miami, Briana is a fourth-year public relations student at the University of Florida looking forward to graduating this semester.

Briana’s previous experience varies from working for nonprofit organizations with a focus in public interest communications, to participating in corporate-level agency work. She worked alongside a professor to develop a videogame that would help promote environmental sustainability, and has worked with big name corporations such as Universal Studios in promoting events such as Halloween Horror Nights.

When it comes to extracurricular activities at UF, Briana has predominantly focused on researching and developing inclusion programs for minority students within the College of Journalism. She has been excited to work alongside the dean and the head of the Knight Division in order to ensure every student on campus is equally represented. She was also the president of Hispanic Communications where she implemented a mentorship program that focused mostly on women and Hispanics in order to aid them on their path to success.

“My diverse cultural background and experiences within the field of communications have given me a greater understanding of the world around me,” Briana said. “I would like to contribute as much as I possibly can to the growing field of communications, in hopes of providing a more prosperous future for generations to come.”

Briana spent last semester abroad in Florence, Italy, studying Da Vinci and stuffing her face with gelato. When she’s not busy with school or extracurricular activities, Briana can be found binge watching Netflix or Game of Thrones on HBO Go. (Her inability to be athletic has helped make her an expert in watching full seasons in just one sitting.) Briana also enjoys reading and went through a regrettable “Twilight” stage. When asked what she likes to do for fun, she refers back to the one time she sky-dived in order to seem “edgy,” when in actuality she felt like a human pancake and hated every second of it.

One thing many people don’t know about her is that she is a Miami-Dade County Fair award-winning knitter. She first started knitting in high school in hopes of attracting a boyfriend. (Surprisingly, this did not work.)

Said Briana, “My proudest accomplishment? It has to be the time I ate a five-pound burger by myself. I considered listing it under the “skills” section of my résumé, but I didn’t think it would be fair to the competition.”

Overall, Briana is excited for the new learning opportunities she will be faced with while working alongside the Liquid Creative team, as well as everything else 2017 has in store for her!

You have, no doubt, heard the words “brand” and “branding” used many times. Probably even every day! But have you ever stopped and asked yourself what exactly these terms really mean? Unless you are an expert in the fields of marketing or advertising, it’s very likely that your understanding of the word “brand” is a little bit muddled. And it isn’t your fault! In fact, the definition of what a brand is, and of what it means to brand something, has come to mean different things depending upon who you ask.

Some say a brand is a recognizable symbol, logo, or trademark that identifies a company’s product or service. Others will tell you a brand is the experience and perception of a product or company with a particular name. Still other resources combine those two meanings when defining what a brand is. These descriptions are not inaccurate, but they are a bit…dry. At Liquid Creative we prefer looking at the concept of branding in a somewhat simpler, more straightforward, way. To us, a brand is the promise of a unique experience, delivered. By the term “experience,” what we mean is a human experience, something that enhances our lives and effectively fills a specific need.

So, now’s the time to ask yourself…”Does my company’s brand do this?” If not, or if you aren’t totally sure, it may be helpful to take a look at the following tips for how to successfully build a small business brand in 2017.

• Stand Out from the Crowd! What’s your angle? What makes your business unique? What do you do that your competitors don’t (or can’t) do? Be sure to get this across in your messaging!

• Create an Online Community. Rather than spending massive sums on traditional advertising, many companies are focusing on building and improving online networks and communities. This is because if people trust a brand’s community, this will extend trust to the brand in an organic (and inexpensive!) way.Small businesses can build online communities via blogs, as well as with Facebook, Twitter, LinkedIn, Instagram, Pinterest and more. Select one or two online forums that make the most sense for your business, and invest your time and resources there.

• Provide Top-Quality Products and Services. This one may seem obvious, but it’s absolutely vital! Even in today’s fast-paced and ever-changing business environment, there is still no substitute for offering fantastic products and services. You cannot grow a strong brand while providing only average or below average products or services.

• A Great Name (and Logo) is Everything! Strong brands are easily recognizable, and this truly begins with what you call your business and how you choose to represent it visually. As you consider the right logo for your company, keep your target audience in mind. The best logos appeal to (and build trust with) those you wish to reach, and a strong logo will help to pull your brand together.

• Embrace Customer Empowerment. This may come as a surprise, but the truth is that you are not actually in total control of your own brand. You can (and should!) be at the forefront of setting your brand’s course, but how your brand is perceived is actually determined by your clients. Therefore, it is invaluable to encourage fans of your products, services and brand to become your ambassadors and to spread your ideas and brand throughout their own networks. Taking the time to build and develop relationships with such people will, in turn, help your brand succeed.

Need help branding your business this year? Contact the Liquid team today and let us help you make 2017 your company’s best year yet!

Liquid Creative is proud to be a locally owned firm doing business here in gorgeous Gainesville, Florida. This is an amazing city with a ton to offer for anyone who is looking to get creative, learn something new, and be inspired and entertained. In honor of Gainesville, and in the name of creativity, the Liquid team has compiled a list of just a few of the awesome places you can go to inspire your imagination in Gainesville.

The Cade Museum for Creativity and Invention

Head to the Cade Museum where you and your family can enjoy classes, programs and exhibits designed to create “purposeful creativity” for museum visitors. They have a mission to inspire creative thinking — the kind that leads to “great inventions, new businesses and ideas that change the world”. The Cade Museum is located on South Main Street in downtown Gainesville.

University of Florida Performing Arts

The UFPA presents programs in the Phillips Center, University Auditorium, the Baughman Center, Squitieri Studio Theatre, as well as the Stephen C. O’Connell Center, so there’s always something exciting and inspiring going on. UFPA performances feature dance, music, theater and every other kind of artistic expression imaginable, so you can experience a million different ways to be inspired.

GFAA Gallery

We might be a bit biased, seeing as our office space is shared with the GFAA Gallery, but it’s still safe to say this is an amazing place to relax, get introspective and experience local art. Along with displaying beautiful artwork, the GFAA Gallery also makes art available for purchase and holds workshops and seminars. It’s located at 1314 South Main Street (just like us!)

Sweetwater Wetlands Park

If you’re in the mood for a little outdoor inspiration, consider spending an afternoon exploring Sweetwater Wetlands Park. Completed just last year, this park is a 125-acre man-made wetland habitat. Along with offering up gorgeous scenery, the park also serves to restore the natural water flow to more than 1,300 acres of formerly drained  wetlands in Paynes Prairie and protects and improves water quality in the Alachua Sink and the Floridan aquifer. What’s more inspiring than that?!

Florida Museum of Natural History

Whether you’re looking for a fun day out with the family, or a unique destination for a date, the Florida Museum of Natural History has got you covered. And admission is free! The museum features limited-time-only featured exhibits (such as the Wicked Plants display that is currently running), as well as eight permanent exhibits including Florida Fossils and the ever-popular Butterfly Rainforest, as well as several outside areas to explore. You’ll have fun while learning more about the history of our state!

While the above list represents a few of the many places we love to visit in town, we are the first to admit that this list is nowhere near exhaustive. We’ve barely scratched the surface when it comes to innovative, inspirational locations and activities to pursue in Gainesville. Please do us a favor and let us know in the comments about your own favorite creative local destinations.

Click here to view past Liquid blog posts!

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When is creative too creative?

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Avada News   •   June 2, 2016

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Keep It Simple

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Print Design Services

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Content Marketing

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PPC Advertising

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Focus on The User

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Design Basics: Always carry a notebook

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Avada News   •   June 2, 2016

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Keep It Simple

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Focus on The User

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Ask good questions and get better answers

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Avada News   •   June 2, 2016

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Keep It Simple

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Print Design Services

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Content Marketing

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Focus on The User

Suspendisse eu lectus tempus, feugiat enim in, lacinia augue. Cras scelerisque risus vel nulla dictum vehicula. Phasellus vel massa massa. Curabitur a turpis vitae ipsum tempor varius. Etiam iaculis purus vitae velit blandit posuere. Cras scelerisque volutpat bibendum. Donec a justo sapien. Phasellus condimentum volutpat ex eget consectetur. Mauris vulputate aliquet commodo. Aliquam dictum tristique risus vel cursus.

Nulla sit amet nunc massa. Praesent sed est pellentesque, varius tellus non, efficitur nisi. Sed sit amet purus in odio varius tincidunt. Mauris ut ante lobortis, elementum orci efficitur, bibendum leo. Nulla fringilla porttitor congue. Nunc ac semper sapien, a lobortis augue. Morbi ullamcorper erat vel nunc euismod, at condimentum turpis iaculis. Aliquam pretium blandit ultrices.

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