Originally from the Orlando area, Amy graduated with the class of 2017 the University of Florida, earning her Bachelors of Science in Marketing.

Amy is ecstatic to be working in the marketing industry and apply all of her educational experience to the “real world.” Previously, Amy worked as the Training Director at Chick-fil-A, and enjoyed helping people learn the skills required to do their job and help them feel comfortable in a new atmosphere. She is thrilled to be able to take those characteristics and apply the same approachable and encouraging attitude to the Liquid Team and clients.

In her free time, Amy enjoys a variety of hobbies, including exercising, cooking, and dabbling in the beauty industry. She recently started a small side hustle performing hair and makeup applications for weddings and special occasions. She also loves to bake cakes and other goodies for loved ones and events, or just for the fun of it! Amy is very involved in her local church, and enjoys leading the college group with her husband, Rhett. She also loves spending time with her large family, catching up with dear friends, shopping, and going to Gator football games (Go Gators!).

Fun Facts About Amy:

• Amy could alternate between eating sushi and Thai food everyday and be perfectly content.
• She’s a definite morning person! Amy loves to wake up at 5AM and hit up the gym, start dinner for that evening, and sip coffee while watching Good Morning America.
• She has an unhealthy amount of earrings. Big earrings should be a part of every outfit!

What can a business say about social media? Some consider social media a tool with tremendous opportunity to reach consumers, while others are not even sure how to approach social media strategy. Regardless, businesses agree that social media is as much of a mystery as it is a necessity.  There is no specific algorithm to being successful, and there is no post guaranteed to keep a brand relevant.  Success varies with content generated and shared, but is highly dependent upon reactions and engagement from consumers.

According to Fortune, within the next five years businesses are projected to allocate upwards of 25% of a marketing budget to social media strategy and content generation. Currently, about 9% of budgets are dedicated to social media.  The trick, both for the present and the future, is finding where these dollars are making a difference.  Upon evaluation, many company marketers struggle to see and articulate where their social media dollars made an impact.

That is not to say their efforts failed.  The results, or lack thereof, are interpreted as reflections of how quickly social media progresses.  To an extent, social media changes hour-by-hour, and it becomes the challenge of the company to match speed.  So, all this being said, how do businesses stand to work with, rather than struggle against, the breakneck speed of social media as it changes in 2015?

1)   Focus on optimization – Social media is not just a constant output of new information, it’s about the value of information and the ability to retain consumer attention and loyalty.  Rather than spending money on continually producing new campaigns, companies are looking to using metrics, which allows for efficient analysis of social media efforts. Sites like VidYard, SocialRank Index, Google Analytics, and Nimble monitor the impact of social media over the course of time, as well as offer comparisons to competition.

2)   Focus on personalization – Catering to the specific needs of consumers is paramount to utilizing social media in 2015, as targeting audiences through larger traditional media, such as TV, is no longer an efficient use of resources. Ads specific to consumers’ personal search history or purchase habits already pop up on popular social media, like Facebook, but the new wave of strategy deals with personalization across devices.  New advertising and social media obstacles include transferring advertisements from tablet to computer, as well as effectively using real time customer data to make the sale.

3)   Focus on mobile compatibility – Once considered the second stage of advertising, mobile as a platform is predicted to come into its own in 2015.  It is no secret that society is moving to mobile, with people on or using their phone almost every hour of the day. What does that mean for advertising? Independent strategies for independent devices, each with their own unique merit.  Easy-to-navigate interfaces and interactive content will define who stands out in the mobile realm.

While strategies may differ, there is no mistaking the domination of social media as a main component in marketing for the year ahead.  With the ability to reach an almost unlimited number of people, the flexibility to execute multimedia campaigns, and the capacity to be analyzed for effectiveness, social media remains a rapidly growing powerhouse in business strategy.

Seal More Deals with Effective Print Sales Tools

In an increasingly digital world, the sales landscape remains more personal, and many interactions still take place face-to-face. When your team is trying to communicate what your organization offers to potential new customers, having the right printed tools is critical to closing the sale. Print sales tools help your team:

• Convey a consistent message
• Clearly communicate your offerings
• Demonstrate the value of your organization

Keep reading for the 5 best print sales tools that will help your sales team seal more deals!

1. Rack Cards

Though simple, rack cards can help you convey your offerings and key messaging when starting the sales process. They’re so easy to hand someone if they ask you what your company does, and are especially convenient at events, such as trade shows.

2. Branded Pitch Decks

It’s critical that your brand remains prominent and cohesive throughout the sales process. Branded pitch decks not only add personality to your proposal, but also ensure that potential clients can easily tell which one is yours, even when they’re shuffling through several options. Whether you decide to print your pitch deck or send over a digital version, make sure it’s always branded!

3. Case Studies

If you solve a problem for your customers, you should have case studies that outline exactly how you accomplish their goals and what type of results you can achieve. Case studies draw on real examples of your work to either tell a story or provide data about your past projects. Sharing real life examples of your accomplishments really  builds trust with potential customers, helping you to close the sale. In addition to being a great print sales tool, case studies can also be published to your website and shared on social media. Read the case study that we wrote for Scherer Construction following the successful completion of their St. Anne Early Learning Center.

4. Product Sheets

Product data sheets provide potential customers with specific, detailed information about your products in a visually appealing format. They’re a great tool to make sure that your sales team doesn’t leave anything out when communicating product benefits!

5. Catalogs

A catalog helps your sales team talk through different product options with customers, and is something that the customer can take home to reference later. Catalogs can also help you feature your most profitable products, and generally lead to more natural conversations than clicking through a website with a customer.

Get Eye-Catching Print Sales Tools

Ready to start closing more deals with eye-catching print sales tools? At Liquid Creative, we design unique branded pieces that help you stand out from the competition. Contact us to get more information about how we can help you build an arsenal of effective sales tools!